New from the YOTTAA Blog: Digging into the 2023 eCommerce Technology Index
Today’s sophisticated eCommerce sites are very complex, with high-resolution images, 3rd party technologies, and custom code. YOTTAA Insights is a free tool that enables brands to gain full visibility into how their website is currently performing and how 3rd parties and other site elements are impacting page load time.
Do you know how many 3rd parties are currently on your site?
Often times, brands are surprised to find out how many 3rd party tags are loaded on their sites or how they impact overall performance.
Which 3rd Parties Are on Your Site?
The average eCommerce site has 40-60 3rd parties. Do you know which ones are slowing down your site?
Why Are 3rd Parties Slowing Down Your Site?
40+ 3rd parties require 300 calls to 100 servers to load a single eCommerce page. Just one 3rd party fail can impact site performance.
1,900 Shopper Minutes Lost Per Day
eCommerce shoppers lose 1,900 minutes per day per brand due to slow loading 3rd parties. No brands wants this type of shopper experience.
How does YOTTAA Insights work?
- Gain deep visibility into your site’s performance through an easy-to-install beacon
- Inventory all 3rd party technologies and visualize 3rd party performance and violations
- Drill down by device, browser, and location to determine performance inconsistencies
- Receive real-time recommendations on how to improve performance
With the addition of YOTTAA, our site is not only over 40% faster, we are now able to add more 3rd parties to our pages, and this will result in better online shopping experiences for our customers.
George Garcia, Chief Technology Officer of MyPhoto.com
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