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[Video] How Snipes USA Successfully Executes High Volume Sales with YOTTAA

The Site Speed Summit, a virtual eCommerce conference focusing on the importance of site speed, took place on September 28, 2021. The final session of the day was a discussion with Jenna Posner, VP of Digital at Snipes USA and Ben Trafton, VP of Client Services at YOTTAA about how to successfully execute high volume sales. The video segments below offer tips to make sure your eCommerce site can handle the increase in traffic during big sales, Cyber 5, and beyond. 

Watch this session in full HERE 

Preparing your eCommerce site for Cyber 5 traffic 

Snipes USA is a German street wear company that specializes in high demand sneakers. They offer regularly scheduled shoe drops as part of their sales cycle. During this session, Posner explained that their eCommerce site must be able to expertly manage high demand, high velocity sneaker sales as often as 3 times a week. She compared an individual shoe drop to what most eCommerce sites experience on Black Friday. Posner said that a successful shoe drop is not only selling out of sneakers but also retaining site stability and speed during the drop. In the video segment below, Ben Trafton explains how YOTTAA helps Snipes and 200 other eCommerce brands accomplish this. 

YOTTAA products are designed to improve site speed and manage 3rd parties during high traffic times — like shoe drops or the Cyber 5. Posner shared, “Leveraging YOTTAA to optimize speed and prioritize 3rd parties is a no-brainer. The faster we are the higher the conversions.” 

This is true for every eCommerce site. Data from the Site Speed Standard reveals that saving just 1 second on page load time can increase conversion rate to 5.7% on mobile and 3.3% on desktop. 

Site security and bot mitigation are other important factors brands should address when preparing for high traffic. Watch the video clip below to learn how Snipes deals with these issues.

Bot detection and mitigation 

YOTTAA’s analytics help Snipes thwart bad traffic on their site, while anomaly detection keeps track of problems with 3rd parties.  When Facebook went down in October 2021, YOTTAA’s anomaly detection and optimization solution protected our customers’ sites from slow page load times, decreasing the bounce rates during the outage. Watch below to learn how you can use the same tools to keep your eCommerce site secure during Cyber 5 and beyond. 

YOTTAA as a teammate 

When your brand deploys YOTTAA as an acceleration solution, you don’t just get software — you also get a team of professionals that will work with you and your partners to ensure your brand’s success. Snipes relies on YOTTAA and other partners to help them make the most of high traffic times on their site. 

Watch this session in full HERE.


Make sure your eCommerce site is ready for the Cyber 5. Click HERE to get a FREE performance snapshot.