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PUMA Chooses Yottaa For High-Performance eCommerce Sites

WALTHAM, MA—January 11, 2024Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced that it has partnered with sports retailer PUMA (OTCMKTS:PUMSY), a global leader in designing, developing, selling, and marketing footwear, apparel, and accessories. This collaboration aims to enhance PUMA’s eCommerce operations globally, ensuring top-tier site performance aligned with the brand’s legacy of speed and excellence.

PUMA, synonymous with high-performance products for athletes worldwide, faced challenges managing its numerous eCommerce sites. The primary hurdle was the absence of a centralized site performance analytics portal, hindering its global teams from gaining comprehensive insights into site speed metrics, particularly Core Web Vitals scores.

To deliver an online customer experience as rich as its brand, PUMA has integrated numerous third-party technologies over the years. While these technologies enhanced customer engagement, they also slowed page load times. Seeking a unified solution offering both deep site performance visibility and optimizations for third-party technologies to improve site speed, PUMA turned to Yottaa.

After witnessing Yottaa’s success with brands like YETI, PUMA selected Yottaa Standard Edition—a robust eCommerce acceleration solution. Yottaa Standard optimizes and controls the loading of all browser-based site elements, including third-party technologies, and provides in-depth analytics on third-party performance, Core Web Vitals metrics, and more.

Bettina Donmez, Senior Manager, Cloud Native Platforms, PUMA Group, stated, “Through Yottaa, we now have a centralized analytics dashboard that will help our eCommerce team achieve our site performance goals. This, combined with Yottaa’s optimization capabilities, has enabled us to significantly speed up our sites. This is critical to ensuring the best experience for our online customers.”

Yottaa’s deep functionality and fast deployment has propelled PUMA towards its ambitious site performance goals, which include a 20% improvement in Core Web Vitals scores. The Yottaa solution not only offers visibility into site performance but also deep optimization capabilities, contributing to a significant improvement in average site speed. This, in turn, has led to higher conversions on PUMA’s eCommerce sites and has enabled the retailer to get more value from its Salesforce Commerce Cloud eCommerce platform.

Diane Gordon, Chief Customer Officer for Yottaa, expressed excitement about the partnership, saying, “By adding Yottaa to its tech stack, PUMA now has real-time visibility into how its eCommerce sites are performing as well as faster page load speeds that drive greater customer engagement and online revenue.”

This collaboration underscores the mutual commitment to high performance, innovation, and an exceptional online shopping experience. As PUMA continues to set standards in sports and lifestyle, Yottaa is poised to support its digital growth journey.

About Yottaa
Leading brands, such as Bombas, Callaway Golf, Deckers Brands, Forever 21, Lands’ End and William Murray Golf, rely on Yottaa to optimize, protect, and monitor their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high-resolution images, and other site elements, Yottaa enables online brands to deliver superior digital experiences, improve site performance up to 60%, and increase online conversion up to 20%. To learn more about how Yottaa can optimize every page load on your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on X.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

 

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