“With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.”
Challenge
As a digitally-native brand, it is critical that e.l.f. Cosmetics’ website is engaging and highly performant. In order to ensure that its sophisticated website pages, which include many 3rd party technologies and high resolution images, load as quickly as possible, e.l.f. Cosmetics recently evaluated multiple web performance optimization solutions.
Solution
In its evaluation of YOTTAA Premium, Yottaa’s comprehensive eCommerce acceleration solution, e.l.f. Cosmetics ran half of its live traffic through YOTTAA and half through its standard environment. During the trial e.l.f. Cosmetics saw a 27% improvement in site speed and a 3.5% lift in conversion using YOTTAA. Following the trial, the company purchased the YOTTAA platform and rolled it out across all of its eCommerce sites.
“e.l.f Cosmetics has a young customer base that demands very fast online interactions. With YOTTAA, we can ensure fast site performance while enhancing shopper experience by being able to add more dynamic digital elements to our site.”
Ekta Chopra
Vice President of Digital, e.l.f. Cosmetics
Company Overview
e.l.f. Cosmetics is a leading cosmetics brand based in Oakland, California that makes high-quality, prestige-inspired cosmetics and skin care products offered at an extraordinary
value. Founded in 2004, the company sells color cosmetics and skin care products, including professional tools, eyeliner, lipstick, glosses, bronzers, brushes, and mascara, among other items. e.l.f Cosmetics’ products, which are 100% vegan, are sold online and in 17 countries in retail stores including Target, ULTA, and Walmart.
Performant Experimentation – A Guide to A/B Testing
Every A/B test you run is a purchase. You’re buying information—an answer to a hypothesis—and you’re paying for it in degraded performance and lost conversion during the test window.
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