Challenge
For Perry Ellis International, great digital shopper experience is critical for the success of the company’s many online brands and channels. According to Jay Nigrelli, Vice President of eCommerce for Perry Ellis International, “great online experience starts with fast site speed.” Unfortunately, the multitude of 3rd party technologies on the brand’s websites were causing pages to load at 5.5 seconds, which caused increased bounce rates, lower conversions, and sub-optimal shopper experiences.
Solution
Following a short trial of YOTTAA, Perry Ellis International was able to receive a lift in conversion rate due to its site being much faster. Through YOTTAA, Perry Ellis was able to improve its average site speed by 30%, decreasing site load time from 5.5 seconds to 3.5 seconds on average from 5.5 seconds. This resulted in a 15% increase in conversion. Following the trial, Perry Ellis International deployed YOTTAA across all of its sites and now all of the company’s digital channels are much more productive.
“After a short proof of concept with YOTTAA, we saw our average site speed improve by over 30%. We also saw a strong correlation between faster site speed and higher conversions.”
Jay Nigrelli
Vice President of eCommerce, Perry Ellis International
Company Overview
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The Company owns a portfolio of recognized brands, including: Perry Ellis, An Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, and Farah.
Performant Experimentation – A Guide to A/B Testing
Every A/B test you run is a purchase. You’re buying information—an answer to a hypothesis—and you’re paying for it in degraded performance and lost conversion during the test window.
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