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Best Practices for E-Retailing in the Age of the Customer


According to Forrester Research, we live in the Age Of The Customer, where mobility and constant connectivity have challenged the status quo. Today’s customer journey spans multiple devices. For example, Google has identified that 65% of online purchases start on a smartphone, 25% on a desktop, and 10% on a tablet, in addition to customers who shop in brick & mortar stores. In order to ensure the best possible customer experience, retailers must optimize every customer engagement, regardless of location, device or network.


In this webinar, our guest speaker, Forrester Principal Analyst Adam Silverman, will discuss today’s omni-channel eCommerce environment, and how it’s no longer a question of a company’s Web and Mobile strategy, but rather how you will create a differentiated experience across an omni-channel landscape: Web, Mobile, In-Store, and beyond. Yottaa’s VP of Product Marketing Ari Weil will then highlight how leading retailers have optimized omni-channel consumer experiences, and provide some prescriptive advice for businesses looking to test and improve their eCommerce strategies.

March, 5, 2015

2 p.m. (ET)

To register for this webinar, please click here.

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