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Headed to eTail East?

If you will be attending eTail East in Boston on August 19-21, stop by the Yottaa booth for a free website performance evaluation.

Retailers such as Carter's, The Container Store, Lands' End, and many more have been able to improve site performance up to 60% and increase online conversions up to 20% using Yottaa.

Click the button below to schedule your free site performance evaluation at eTail East!

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The Yottaa Ecommerce Blog

Last updated on December 23rd, 2015


IRCE 2012 Logo

E-commerce is beyond big.  It’s not just another trend.  In fact, it’s reinventing how humans interact by changing the way we exchange goods and services.  Anyone who works in e-commerce works on the cutting edge, whether they feel like it or not.

(If you ever need a reminder of the extent of the e-commerce takeover, check out our infographic.  The numbers are pretty staggering.)

Yottaa is exhibiting at Internet Retailer Conference and Expo – IRCE 2012, the largest event on the e-commerce calendar.  It’s truly huge: over 8,000 e-commerce site owners and exhibitors will be descending on Chicago’s McCormack Center  June 5-8, and many more will be in attendance.

Excited for IRCE!

We’re so excited to meet, chat with, and be amazed by the innovations and success stories of others in the e-commerce industry.  At Yottaa, e-commerce websites have always been a main focus: we have thousands of e-commerce users and solutions like the Yottaa’s Magento Solution. E-commerce sites are perhaps the most vulnerable to performance and reliability issues, since for them losing website visitors literally means losing customers.

We want to help e-commerce merchants succeed through faster, safer, more reliable sites.  We?ll be exhibiting at IRCE — booth number 1656 — offering product demos, free website performance assessments, and on-the-fly benchmarking of websites.  Stop by and ask for your “Map to Ecommerce Success.”  We will also be giving away two Amazon Kindle Fire devices by raffle — anyone who visits the booth and receives a Yottaa Score for their Map to E-Commerce Success postcard will be entered to win.

IRCE Attendee Benchmark

IRCE E-Commerce Web Performance Benchmark

For a little taste of what’s to come we’ve constructed a benchmark with a handful of companies who will be at the conference, chosen at random.  Anyone can set up benchmarks with a free Yottaa account, which scores websites 1 to 100 with Yottaa Score, our measure of website performance that factors in website load times from real browsers located around the world.

IRCE Benchmark – Results

We won’t name names (unless it’s good news), but in general what we see is some great performance, some poor performance, and a lot of opportunity across the board.

The mean for the ten random sites is 47 and the median 52.  The highest-ranking site on the list is www.countrywillow.com with a very respectable 88 Yottaa Score.   On the other end of the spectrum, one unfortunate site is far below the others, with a Yottaa score of only 10, and a global average load time of nearly 25 seconds.  None of the sites has a Yottaa Score over 90, a mark of exceptional web performance. (www.google.com has a score of 98-100.)

Meet Up With Yottaa at the Conference!

If you’re going to be attending the IRCE conference, we’d love to meet you.  Stop by booth # 1656 to meet the Yottaa Team and see how your site compares to others at the show.  Plus if you find out your site’s Yottaa Score, you’ll be automatically entered in a raffle to win an Amazon Kindle Fire – so come on over!


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