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TADASHI SHOJI Partners With Yottaa To Advance Web And Mobile Engagement With Online Shoppers

Fashion Brand Known for Celebrity Clientele Delivers a Boutique Retail Experience with Optimized Web Performance Through Yottaa

Waltham, MA – October 26, 2015 – Yottaa, the leading cloud platform for optimizing web and mobile applications, today announced it has partnered with high-end fashion brand TADASHI SHOJI to enhance the label’s web applications.

TADASHI SHOJI is the eponymous brand of the Japanese-American fashion designer who has achieved worldwide recognition through his work with high-profile clients, such as Octavia Spencer, Janelle Monae, and pop singer Katy Perry. In 2012, the label expanded its reach with the launch of an online boutique serving the mantra, “Every woman deserves to feel confident, comfortable, & gorgeous.”

The TADASHI SHOJI brand quickly flourished as online sales rose both domestically and abroad. The label’s success, however, was not without growing pains. International expansion and constant alterations to website content were factors in frequent website performance issues. These hiccups amounted to a less than perfect user experience, and the company’s web team noted that corresponding increases to bounce rates were impacting the fashion brand’s bottom line.

The team at TADASHI SHOJI recognized Yottaa as a solution that scales with global traffic, as well as a platform to deliver optimized and secure shopping experiences for end users on any device and in any location. Moreover, through Yottaa TADASHI SHOJI can freely add rich page content and allow for frequent content modifications without incurring degradations in web performance.

The impact of Yottaa on crucial business metrics includes:
  • Overall Conversion Rate: 18% improvement
  • Page Load Time: 22% improvement
  • Bounce Rate: 8% improvement
  • Time on Site: 22% improvement
  • Pages per Session: 13% improvement

“Yottaa is the perfect solution to further online growth at TADASHI SHOJI. We can now confidently deliver a rich shopping experience that is fast, optimized, and secure for end users on any device and at any location,” said Jane Henry, Director of eCommerce. “Moreover, we are empowered by Yottaa to frequently add and edit website content freely without causing slowdowns or gaps in our user experience. This is a must-have for an agile web team in the fashion industry.”

“TADASHI SHOJI is a great example of a rapidly growing brand that has successfully transitioned to a multi-channel strategy,” said Vick Viren Vaishnavi, President and CEO of Yottaa. “In today’s modern retail environment, customer-centric organizations enjoy tremendous growth benefits derived from providing fast and engaging shopping experiences across all devices and locations. Through Yottaa, TADASHI SHOJI is able to engage users with dynamic content significantly faster, and as a result, increase conversion rates by 18%.”

About Tadashi Shoji

The Tadashi Shoji brand was launched in 1982 in Los Angeles, California. Widely recognized for original designs, the collection is carried in more than 4,000 major department and specialty stores worldwide. Learn more about TADASHI SHOJI at www.tadashishoji.com.

About Yottaa

Yottaa is the leading cloud platform for optimizing web and mobile applications. Through Yottaa’s patented ContextIntelligence architecture, enterprises can manage, accelerate, and secure end user experiences on all devices in real-time with zero code change. Top Internet 500 businesses have adopted Yottaa’s platform to realize billions in incremental revenue through dramatic improvements across key performance and business metrics. To learn more about how Yottaa can maximize your users’ experience, please visit www.yottaa.com or follow @yottaa on Twitter.

Media Contact:

Tedd Rodman
617-239-9024
t.rodman@yottaa.com
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