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Ekta Chopra
Customer Video

Video: e.l.f. Cosmetics Wins 2020 Brand Experience Award

Learn how e.l.f. Cosmetics’ investment in digital led to winning the 2020 Brand Experience Award for “eCommerce Site Optimization.” Ekta Chopra, Head of Digital Transformation for e.l.f. reflects on taking the brand to the next level with digital innovation, and how YOTTAA has helped improve overall site performance and better personalize their digital shopper experience.


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