The Company Store Maximizes Online Conversion 24/7 Through YOTTAA

With rapidly growing numbers of online shoppers, The Company Store’s robust web site must be able to handle three or four times normal traffic, especially during heavy peak periods such as Black Friday. In addition, the many 3rd party technologies on the company’s website were slowing down performance and impacting both shopper experience and conversion. As a result, The Company Store, a subsidiary of The Home Depot, evaluated solutions that could speed up its site and ensure 24/7 availability.

For its trial of YOTTAA Premium, a comprehensive eCommerce acceleration platform, The Company Store ran 50% of live traffic through YOTTAA and 50% through its existing infrastructure. During the trial The Company Store experienced over 40% improvement in site speed, resulting in higher conversions and happier shoppers. The site is now always available, especially during high traffic periods. Through YOTTAA’s Application Sequencing, The Company Store has not only been able to improve loading times for all 3rd parties, but now has granular visibility into 3rd party performance, which the retailer utilizes to ensure it has the optimal mix of external technologies on its site.