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20% Improvement In Speed
18% Increase In Conversion Rates
30+ 3rd Party Technologies

Since YOTTAA has solved our site performance problem, this has freed up our development team to focus on other strategic initiatives that will further enhance the productivity of our operations.

Challenge

For Great Wolf Resorts, creating engaging guest experiences, whether it is at one of the company’s resorts or on its websites, is a top priority. And when it comes to ensuring great experiences on Great Wolf Resort’s websites, fast page load time is a key requirement. With over 30 third party technologies, many high resolution images, and a legacy eCommerce platform, Great Wolf Lodge found it difficult to achieve fast site performance. The biggest factor slowing down the site were 3rd party technologies which require over 300 calls to external servers. Mobile performance, in particular, was a big concern since 70% of Great Wolf Resort’s online traffic comes from mobile devices. In order to speed up its sites, the company evaluated a number of web optimization software solutions.

Solution

During Great Wolf Resort’s evaluation of YOTTAA, it conducted an A/B split test running half of its traffic through YOTTAA and half through its existing environment. At the end of the trial the company saw a 20% improvement in site performance using YOTTAA. Great Wolf Resorts also saw online conversions increase 18% with YOTTAA. Following the trial Great Wolf Resorts selected YOTTAA as its web optimization solution and deployed the YOTTAA eCommerce Acceleration Platform across all of its website pages.

Since we have deployed YOTTAA we have seen a 20% improvement in page load speed and an 18% increase in conversion rates.

Ramki Srinivasan, Vice President of Digital, Great Wolf Resorts
Results

An engaging online experience is crucial for the success of Great Wolf Lodge. After deploying YOTTAA’s Acceleration Platform, Great Wolf Lodge experienced much more than site performance and conversion improvements. The Great Wolf Lodge team was able to allocate their resources more efficiently by allowing the development team to focus on other operations while not having to worry about site performance issues that may arise.

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