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21% Increase in Site Performance Speed
11% Conversion Increase
Ensured Fast Page Loads for Site Redesign

Fast site speed was a critical success factor for our recent eCommerce site design.


Although the company also has a brick & mortar store in New Jersey and sells its products in select retail stores, such as Nordstrom, the majority of Boll & Branch sales are through its website. Boll & Branch recently launched a new redesign of its eCommerce website. Realizing slow site performance has a serious impact on online conversions, the company evaluated several web performance optimization solutions prior to the redesign launch to make sure the site loaded as fast as possible.


In order to evaluate YOTTAA, Boll & Branch moved its site into bypass for a few days and began a trial of Yottaa’s Rapid CTRL solution. For all of the solutions evaluated for its web performance project, Boll & Branch set aggressive performance and conversion success criteria metrics. YOTTAA easily surpassed these metrics as Boll & Branch experienced a 21% improvement in site speed and a 11% conversion increase.

“Fast site speed was a critical success factor for our recent eCommerce site design. Through YOTTAA we were able to speed up site performance by 21% and this led to a significant conversion uplift.”

Hugh Hunter, Chief Technology Officer, Boll & Branch
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