The Rockport Group is home to the Aravon, Dunham, and Rockport brands and the popular Rockport Cobb Hill Collection. With its diverse assortment of men’s and women’s footwear, products from The Rockport Group can be found in various retail channels in more than 50 countries worldwide. Headquartered in the greater Boston area, The Rockport Group is committed to its history of innovation and a consumer-centric approach to style, fit, and comfort.
The Rockport Group has very sophisticated websites that run on Salesforce Commerce Cloud and deliver rich customer experiences including many high-resolution images and third party technologies. While these images and third parties are essential to creating engaging online experiences for the company’s shoppers, they also had been slowing down web page load times resulting in increased bounce rates.
In order to improve site performance and decrease bounce rates, Rockport ran a trial with the Yottaa eCommerce Acceleration Platform. At the end of the trial Rockport’s site performance improved dramatically: average page load times were reduced by 5 seconds. Most importantly, through Yottaa Rockport was able to increase revenue per session 2.3%.
“Yottaa’s eCommerce Acceleration Platform enables us to add all the third party applications needed to ensure optimal online shopper experiences while guaranteeing fast site performance. Since deploying Yottaa, The Rockport Group has been able to significantly improve site performance, which has led to increased revenue per session.”
Mario Protano, Director of Global eCommerce Rockport