Bollman Hat Company Leverages Yottaa’s Web Optimization Services
Hats.com and Kangolstore.com See Conversion Rates Increase 20% Using Yottaa
Boston, MA – October 13, 2014 – Bollman Hat Company, parent company of nearly a dozen global hat retail brands, is announcing strong year-over-year results from an ongoing partnership with cloud-based engagement optimization software provider Yottaa.
Two of Bollman’s top websites hats.com and kangolstore.com have witnessed 20 percent year-over-year conversion rate increases since implementing Yottaa’s proprietary web performance platform. Additionally, kangolstore.com’s bounce rate decreased by 6.5 percent and hats.com’s by 5 percent, meaning fewer people were leaving the site after visiting the landing page.
Using Yottaa’s software, the websites are witnessing faster load times and better engagement, especially on high-traffic, high-volume days like Cyber Monday.
“Customers demand the best possible experience when they shop on our web sites,” said Chris Tanner, director of e-commerce at Bollman. “Our site needs to efficiently deliver high-quality content across a variety of devices, locations and connection speeds. Yottaa allows us to control what content our customers see and when they see it. This kind of user-based sequencing solution has optimized our site performance and increased conversions. We’re confident Yottaa can deliver continued results for us because they understand the unique needs of retail sites.”
Yottaa’s patented solutions including performance acceleration, engagement optimization, and actionable business insight delivered via purpose-built, context-aware automation platform immediately improved the customer experience.
“Our goal is to engage our customers in every channel,” added Tanner “This becomes more difficult because a positive online user experience increasingly demands rich content. With Yottaa, we are able to create a secure, visually appealing site without sacrificing performance. Both our marketing and IT teams are better equipped to create a remarkable web experience for our customers.”
Yottaa’s App Optimization Platform is a SaaS product that monitors and optimizes user engagement to increase conversions and revenue across mobile and web channels. With 15 patents, Yottaa?s proprietary Context Intelligence architecture senses a user?s location, browser, device, Internet connectivity and in-page interaction to sequence application content delivery and rendering.
Using an integrated fabric of patented technologies, Yottaa manages, optimizes and secures digital content, and adds an industry-first technology called Application Sequencing. This technology enables businesses to add priority and order to page fragments to allow businesses the freedom to engage users however they choose without violating IT standards. When these strategies are combined, the result is enhanced performance and a more dynamic, personalized level of engagement that directly translates to increased business performance.
“A business cannot succeed without providing a quality customer experience,” said Yottaa co-founder Coach Wei. “We help retail brands promote engagement and increase sales by allowing them to manage and optimize a more secure user experience that does not forfeit rich content.”
Yottaa provides a leading cloud-based automation platform that enables businesses to optimize end user experience in real time to drive business impact for their online and mobile applications. Yottaa’s patented ContextIntelligence architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers typically experience significant, measurable top line and bottom line impact to their businesses and improvements to critical KPIs including Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%.
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