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Announcing Yottaa’s Solution for Mobile Acceleration

We all know it: mobile Internet is the future.  Prediction models show the number of mobile Internet users will exceed the number of desktop users in less than two years.  In fact, since 2009 mobile Internet usage has doubled each year – now at 8.5% of all Internet usage worldwide – and 97.9 million people in the U.S. now use a smartphone.

Mobile Usage from MarketingLand.com(via MarketingLand.com)

The preeminence of mobile, then, makes mobile performance a crucial hurdle for online businesses.  Today’s users demand that websites and applications not only render properly and function fully on their mobile devices, but also load as fast as they would on a more powerful desktop machine.  Fair?  No.  Inescapable reality of doing business online today?  Yes.

Accelerating A Mobile Giant: MocoSpace

This week, at the CDN Summit in New York City, Yottaa announced our solution for Mobile Acceleration and one of our mobile customers, MocoSpace.

The challenge of mobile performance is something that MocoSpace, a company that provides mobile HTML5 games and a social network for its users, knows as well as anyone.  With over 25 million users who spend 60 million minutes per day playing games on mobile devices, MocoSpace has the distinction of being the largest provider HTML5 mobile games in the U.S.  The company’s thriving player community has come to expect the best in performance.

Challenges like network latency and high packet drop rates – problems especially common on mobile networks – are would-be killers of a successful gaming experience.  When MocoSpace turned to Yottaa for a mobile solution, it sought a specially tailored approach that displays a deep understanding of the specific performance challenges brought by mobile.

With Yottaa, MocoSpace was able to dramatically cut down number of round trips, reduce payload, and leverage client side processing.

NumberMash

For instance, one game available on MocoSpace, a fast-paced math game called NumberMash, enefitted greatly from automatically implemented data URIs.  This is a technique that inlines images in order to reduce the number of requests required to load them.  Data URIs applied by Yottaa led to 18 fewer image requests for the game, a drop in overall load time, and improved player experience.

Happy Farm from MocoSpace

In another example, a popular farm management simulator called Happy Farm benefitted from reduced response time on asset delivery thanks to Yottaa’s content delivery network (CDN).  Yottaa also overrode the cache behavior of this game to improve client-side cache usage, meaning that each player was able to store more of the game?s assets locally after the first time he or she played the game, and load it much faster upon return.

Speeding Up the (Mobile) Web

Yottaa was designed from the ground up for mobile.  With the plethora of smartphone OS, browsers, devices, form-factors and networks, it’s nearly impossible for a mobile development team to stay on top of the key optimizations for each user.  Techniques such as reducing requests, compressing assets, and delivering content on Yottaa’s global CDN are especially important when considering the slower and more error-prone mobile networks and devices.

To learn more about how Yottaa can make websites perform on mobile, check out our Mobile Acceleration page and the slides from our CDN Summit presentation with MocoSpace (below).

At Yottaa were on a mission to make the Web faster, and if the Web is going mobile, we’re there.

CDN Summit 2012 – Yottaa and MocoSpace
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