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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

The Yottaa Ecommerce Blog

A lot can happen in 4 seconds. On the web, this seemingly insignificant time frame can make or break your customer experience. While every company has its own performance budget and user behavior can vary, we do know some clear tendencies based on studies conducted on live web environments.

Look where expectations and user behavior collide on a timeline of a typical page load:

4_second_syndrome
Sources: KISSmetrics, Akamai, SOASTA

 

When the majority of users expect a page to load faster than the industry average, we know we have a problem. Meeting this 4 second threshold for a page load is one of the most important considerations for improving user experience, and key part of delivering an enlightened web experience.

 

 

 

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