The Challenge: Does your mobile site/app perform?
The mobile Web is increasingly relevant to business strategy. However, slow mobile websites and sluggish user experience are major obstacles for mobile business success. Yottaa is the proven solution for mobile acceleration, with tens of millions of mobile users already benefitting from accelerated mobile experience through Yottaa.
For many consumers, phones and tablets have displaced desktop and laptop computers as primary portals to the Internet. Research shows, too, that users now expect Web performance on mobile devices to match the level of performance they're accustomed to on their home or work computer. This presents a challenge for businesses seeking to deliver a great user experience across platforms, since the mobile web's particular network and device characteristics present unique performance challenges.
Mobile networks are slower and more error prone:
- High packet loss rate
- High noise environment
- Connections are made ad-hoc and frequently dropped to preserve spectrum and battery life
- High network latency: 300ms via 3G vs. <50ms on broadband
Mobile devices are slower and more limited than desktops
- Mobile hardware CPU can be >10x slower than desktop
- Limited persistent and in-memory caching (0-25 MB on mobile vs. 75-250 MB on desktop)
- Mobile environments are much more fragmented and diverse
If not properly managed, mobile sites and apps can encounter challenges with:
- Performance: Slow web pages; unacceptable user experience; reduced site conversions; and poor search engine rankings;
- Availability: Site outages and page errors; inability to serve users across geographies, devices, browsers, platforms.
- Scalability: Inability to handle high traffic volume, serve users, process transactions; an overloaded site infrastructure.
- Security: Vulnerability to threats from bots, hackers and attacks.
Yottaa is an easy-to-use cloud service that brings speed, scale and security to mobile sites and apps. It accelerates your site for faster page loads, a better user experience and higher search engine rankings. It prevents your site from failing under heavy load or even attacks. It scales your web infrastructure to a global cloud network with over 20 locations. Further, Yottaa watches your site 24x7 and provides real time visibility into site problems. That’s what we mean by "Optimize, Protect and Monitor."
Performance & Reliability
While a fair bit can be achieved with server-side efforts around performance tuning (database and server configuration, PHP acceleration, compiling options, adding hardware, etc.), there are plenty of performance gains left “on the table” due to Front End Optimization, optimized traffic routing, edge caching and delivery of content – which are among the web services delivered by Yotaa’s web optimization platform.
Accelerate Mobile Site Speed
Slow site performance leading to poor user experience, site conversions, and search engine rankings.
Yottaa speeds up your site by automatically reducing asset size, minimizing server requests, and enabling parallel delivery of assets and execution of scripts.
Assure Mobile Site Availability
Overloaded site infrastructure; Inability to prioritize traffic; and inability to guarantee processing capacity for key transactions.
Yottaa’s network of 20+ globally-distributed data centers offloads significant portion of your site’s requests and serves content – thereby reducing load on your infrastructure and freeing your infrastructure to focus on processing key transactions.
Sail Through Traffic Spikes & Successful Promotions
Inability to handle increased traffic volume, and scale during traffic spikes.
Yottaa extends your infrastructure to a global network of 20+ data centers, with built-in elasticity to handle fluctuating demand.
Ensure Performance of Dynamic Content, Mobile and SSL Traffic
Unreliable performance of SSL, mobile and dynamic content.
Yottaa automatically applies device- and browser-specific optimization techniques and accelerates HTTPS (SSL) traffic to deliver a reliable experience.
Unpredictable latency potentially leading to poor user experience and site conversions.
Yottaa is an IP Anycast based service that delivers a consistent user experience by automatically routing requests around congestion points, and redirecting requests and serving content from the optimal server within its network.
Scale & Security
Protect Mobile Site from Bot Traffic
Excessive bot traffic and page scraping.
Yottaa Firewall can throttle the less important traffic (e.g., Crawlers) and block annoying bots.
Shield Mobile Sites from Network Attacks
Network attacks (SYN flooding, IMCP attacks…)
By the very nature of being a proxy service, Yottaa automatically shields your server from TCP/IP/UDP attacks.
DDoS Protection for Mobile Sites
Distributed Denial of Service (DDoS) attacks
As a cloud-based proxy service with built-in elasticity, Yottaa shields your site; has the capacity to absorb attack traffic; and intelligently offloads, blocks and throttles DDoS traffic. Learn more...
Protect SSL Traffic
HTTPS/SSL Termination and Acceleration
Yottaa accelerates and protects SSL traffic by leveraging its proprietary SSL termination software, and the Yottaa global cloud network of thousands of servers.
High Availability During Traffic Spikes
Traffic spike protection
Resources are distributed and served directly from the Yottaa network, freeing up your server CPU and capacity to process transactions. When traffic spikes happen, most of the extra hits are absorbed by Yottaa's global network
Monitor Mobile Sites 24/7
Visibility into site problems and timely issue resolution.
24X7 site monitoring, real-time problem detection, alerting and diagnosis
Set and Exceed Your SLA Targets
Ensuring Performance and SLA objectives
Ability to define performance and SLA criteria and monitor them
See What Your Shoppers See
Ensuring shoppers’ user experience
See what users see using Yottaa’s real browser testing throughout the Yottaa global network
Optimize Web & Mobile Experience
Understanding mobile and web sites’ performance
Multivariate testing (locations, browsers, connection speeds, time)
Rapidly Diagnose Problems
Historical trending and data analysis, On-demand multivariate testing
Streamline Testing of New Mobile Site Code
Assessing performance problems and impact of new code changes
Interactive visualizations (page loading screen capture sequence, waterfall, timing analysis)