eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.
To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.
This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.
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Yottaa’s Rapid CTRL allows you to have fast eCommerce website performance while providing engaging shopper experiences through rich third party applications and content.
Combining eCommerce acceleration, third party control, actionable analytics, and simple deployment, Rapid CTRL enables you to speed up, optimize, and sequence your site in a matter of hours. The end result is reduced third party violations, thousands of hours of time saved, a super fast eCommerce website and increased conversions.
3rd Party Control
Rapid CTRL enables retailers to take control of their 3rd party eCommerce applications to improve website performance, page speed, and user experience across all of their retail websites. Key features include:
Take control of 3rd parties by building an inventory to understand what technologies are being utilized, how they are performing, and what violations are occurring on your site
Optimize 3rd party investments and increase ecommerce conversions with an easy-to-use management interface
Gain complete control and improve web performance through tunable business rules for any website, 3rd party application, or device
Audit your entire site and provide notifications of any new, deleted, or modified 3rd party technologies in real time
Speed = Conversion
Rapid CTRL utilizes Yottaa’s patented application sequencing, context intelligence, and responsive imaging technologies which have been in use on over 600+ ecommerce sites to decrease page load time by over 40%. Through Yottaa’s proven technologies, Rapid CTRL significantly speeds up web pages to improve user experience and ultimately increases conversion rate and online revenue. In order to maximize website performance, Rapid CTRL provides performance recommendations and pre-tuned configurations to bring best practice learning to our turnkey solution.
Benchmark Your Site Against the Industry
Visibility and performance management of 3rd party eCommerce technologies are a significant challenge for retailers. Rapid CTRL provides unprecedented actionable insight into your ecommerce site with real-time understanding of performance, violations, and most importantly – user experience-impacting errors. Through our real-time analytics retailers can gain knowledge on how they compare to the industry, if their 3rd party implementations (i.e.: recommendations, live chat, personalization) are slower than the industry usage of the same 3rd party. Rapid CTRL not only provides deep visibility and insight into the performance of your eCommerce site, it will also give you the ability to take immediate action to remediate any performance violations.
Rapid CTRL is deployed using a Java Script that is directly inserted into your code. This approach enables retailers to be up and running in a matter of hours so they can quickly and easily begin experiencing performance improvements on their eCommerce websites.