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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

Yottaa Products

Three Seconds and your Shopper is Gone

You only have 3 seconds to grab the attention of your online shopper. Studies have shown that if a website page doesn’t load in 3 seconds, 57% of shoppers will move on to another site. After 8 seconds, 47% will not only leave, they will never return to your brand. And every second of reduced load time could get you a 7% increase in conversion.

Ecommerce website load time statistic - 3 second rule

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Fast ecommerce websites bring more conversions

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Third Parties Are Revolutionizing eCommerce

Most eCommerce sites use up to 50 third party applications to provide richer experiences for their shoppers. These applications, such as live chat, personalization, ads, and social media channels, are essential in terms of building brand loyalty and engaging customers.

Third party applications are revolutionizing ecommerce websites.

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Third Parties = Slow Performance

While third party applications provide better shopper experiences, they also significantly affect the performance of eCommerce websites. Why? Today’s sophisticated retail websites are heavy with an average of 220 calls to 80 servers for every page.

Average Time Lost Per Day 1,900 Minutes - Ecommerce

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Yottaa: Accelerating eCommerce

Purpose-built to solve the performance challenges ecommerce websites face today, Yottaa’s eCommerce Acceleration solutions enable online businesses to significantly improve website performance across all devices resulting in higher conversions.

Time Saved Per Webpage 3.27 Seconds

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eCommerce Acceleration Platform

Yottaa’s eCommerce Acceleration Platform enables online retailers to significantly accelerate website loading and improve end user experience resulting in fast ecommerce websites and dramatic online revenue increases.

Combining proprietary “InstantOn” technology, application sequencing, 3rd party application control, and security, the Yottaa ecommerce platform increases page load speed on all assets, pages, and devices instantly. Real-time alerts and analytics provide you the visibility and control needed to limit performance and scalability impacts due to 3rd parties or malicious traffic. The platform also offers Content Delivery Network services.

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Rapid CTRL

Yottaa’s Rapid CTRL allows you to have both fast website performance while providing engaging shopper experiences through rich third party applications and content.

Combining acceleration, third party control, actionable analytics, and simple deployment, Rapid CTRL enables you to accelerate, optimize, and sequence your ecommerce site in a matter of hours. The end result is reduced third party violations, thousands of hours of time saved, and increased conversions.

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eCommerce Acceleration Platform and Rapid CTRL by Yottaa

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