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Yottaa Product Update

It is safe to say that the Yottaa product team has been hard at work! Over the summer months, the team has shipped amazing new features that are critical new elements within our ContextIntelligencetm cloud platform.

September 9, 2015

Customer Centricity & Contextual Relevance: October Product Updates

As we approach the end of 2014, many businesses are taking stock of their performance over the past year, and planning initiatives for 2015.  For any business with a digital presence, this will likely include four major elements: Customer Centricity, Cloud Delivery, Responsible Analytics and Contextual Relevance.

December 2, 2014

Sunsetting SHA-1: How Yottaa is Helping Maintain Web Security

Google is hustling the Internet toward better online security practices, in this case by proactively sunsetting support for the SHA-1 cryptographic algorithm, and with Chrome 39 in November, warning users that sites with certificates that expire past January 1, 2017 are not fully trustworthy.  To ensure the best end user experience for our clients' customers Yottaa is proactively addressing certificates with an expiry date past 1/1/17 and working with customers to migrate them to SHA-2 certificates.

October 17, 2014

Maintaining Your Web Security: Yottaa's Response to POODLE

It seems the frequency of website security exploits across the Internet has exploded in recent months. The most recent exploit is known as Padding Oracle On Downgraded Legacy Encryption, or P.O.O.D.L.E.

Cute name aside (it doesn't sound nearlyas sinister as Heartbleed or Bashpocalypse, does it?), this is a serious vulnerability in the design of SSL version 3.0 that allows the plain text of secure connections to be calculated by a network attacker.

For extensive background information, see this excellent blog post from Symantec. Yottaa has performed a comprehensive assessment of our global infrastructure and implemented a remediation plan to eliminate the exploit.

October 17, 2014

New Yottaa Site Optimizer Feature: Inline JavaScript and CSS

The practice of "inlining" CSS and JavaScript is a time-tested WPO technique. It can significantly cut load times by minimizing the number of individual assets on a website (thereby reducing the number of trips that must be made from the client to the server and back to load the page). Inlining JS and CSS can now be instantly applied across your entire website with Yottaa Site Optimizer. 

July 19, 2013

New Yottaa Site Optimizer Feature: Domain Sharding

The Yottaa team is happy to announce the addition of Domain Sharding to the stable of front-end optimization techniques available on Yottaa Site Optimizer.  Domain Sharding is a technique that overcomes a specific problem found in many older browser versions: a low limit on the number of simultaneous open connections with the server. 

June 26, 2013

New Site Optimizer Features: Transparent Proxy Mode & Bypass Mode

We’re happy to announce that we’ve released two new options for safely changing the status of Yottaa Optimizer: Transparent Proxy mode and Bypass mode.  These options offer more flexibility for users to manage site protection risks while working on their sites. 

Why we created new status options 

The default status for a site running on Yottaa Site Optimizer is “Live.”  This means the site is running through Yottaa DNS, through Yottaa's CDN infrastructure, through security features like IP shielding and load balancing, and through Yottaa's Site Optimizer technology.

Sometimes, for purposes of testing, experimentation, or troubleshooting, Yottaa users may wish to experience their site apart from Yottaa's services. Our new modes can accommodate these needs by immediately rerouting the site's delivery away from some or all of Yottaa's services, in a single click. When finished, "Live" mode can be resumed in the same manner.  

June 5, 2013

New Yottaa Monitor Feature: Performance Benchmark

We’re excited to announce the launch of Yottaa Benchmark as a feature in our Yottaa Monitor service!

Yottaa Benchmark is the simplest way to compare the performance of your website or web application against competitors. Yottaa Benchmark includes data visualization that enables performance pros and neophytes alike to trace performance data from high-level trending down to milliseconds. 

May 13, 2013

New Yottaa eComet Plugin – Sign Up to Be a Beta Tester!

Yottaa is launching a new plugin for Miva Merchant, Magento, and Drupal users.

Currently in beta, Yottaa eComet integrates Yottaa Site Optimizer into your chosen platform’s admin panel, for an easy way to speed up your page load times, lower cart abandonment and create higher conversion rates and user engagement.

We're offering Yottaa users exclusive first access to the plugin beta, plus the next two months of your Yottaa Site Optimizer free for signing up.

April 11, 2013

Product Update: Granular Issue Definition Reporting

In Yottaa Monitor, “Issue Definitions” offer users control over which web performance events (like a 404 error or a long page load) are categorized as an “issue.”  For each issue that's raised, an alert is sent to a log in the Yottaa Dashboard, as well as in emails or texts per the user's configuration.

In the most recent version of Yottaa Monitor, users can choose between raising one or multiple issues on a more granular level.  This way, users have greater flexibility in what issues end up in their inbox.  For each issue definition, choose to raise a single issue if the event occurs in multiple locations, or to raise separate issues for each time the event is captured. Now your issues log won’t be jammed with events you care less about, and full of ones you do!

February 5, 2013

Sneak Peek at What's New in Testing & Monitoring from Yottaa

The Yottaa team has been hard at work this summer building new tools and features for our users. We're now proud to offer a first peek at the offerings that we will be rolling out in weeks and months to come.

Actionable Insight
A quick video introduction to Yottaa's features.

September 7, 2012

Updates to Page Load Video, Browser Options & Domain Data

Earlier this month we introduced our free performance testing service,  [ Click here to read our blog post outlining the site's features.]  As part of continuing improvements to our testing and monitoring service, we are pleased to announce the following updates to

Page Load Video

July 24, 2012

Free Multivariate Web Performance Testing Arrives -

Deep Insights for Tuning Site Performance

Yottaa is proud to introduce, a free testing tool with multivariate testing capability.  In a single test, see how your website performs across multiple locations, browsers, and connectivity types.  Set tests to run in the future at time increments of your choice.   Receive immediate results or check back later to see test results over time. Get the most detailed and statistically significant snapshot of your website’s performance available.  For free. The results include interactive visualization of the page loading sequence, and a waterfall chart of the assets.

July 2, 2012

New Feature: Expanded Website Waterfall Chart - Part II

In a recent  blog post, the Yottaa Team announced the release of our new waterfall chart, and reviewed its groundbreaking filtering and sorting features.  Today we'll discuss the deeper drill-down data available within the waterfall.

Our waterfall chart has always featured mouse-over stats that break down the load time within each asset—the “waterfall within the waterfall.”  Now, clicking on a URL in the chart produces a new dropdown menu, which shows even more comprehensive detail on each asset.

May 24, 2012

Announcing Yottaa's Solution for Mobile Acceleration

We all know it: mobile Internet is the future.  Prediction models show the number of mobile Internet users will exceed the number of desktop users in less than two years.  In fact, since 2009 mobile Internet usage has doubled each year--now at 8.5% of all Internet usage worldwide--and 97.9 million people in the U.S. now use a smartphone.

May 17, 2012

New Feature: Expanded Website Waterfall Chart

We are convinced that web performance challenges can be met with knowledge and access to data.  The problem is that as web pages grow heavier and more complex, so grows the amount and variety of performance data.  Developers need smarter tools to sift through this performance data, figure out where the bottlenecks are and what to do to fix them.

That’s why the Yottaa team developed our new waterfall chart. Starting from March 2012, all Yottaa users have access to the most powerful waterfall chart, ever.

May 3, 2012

Introducing Yottaa CDN - A Revolutionary Content Delivery Network


Content Delivery Network (CDN) technology has been a crucial component in speeding up the web over the last 15 years. The CDN industry is large and growing. According to AccuStream Research [1], the worldwide CDN market size is about $3B (US is about 65%, $1.87B) and grows at about 20% per year [1].  There are many successful companies in this industry: Akamai, Limelight Networks and CDNetworks.  Even entered the industry with its CloudFront CDN.

We at Yottaa, however, believe that CDNs must adapt to the modern world.  Why? CDNs lagged behind the modern web. They are failing to deliver on their promise to accelerate web applications.

That’s why we are announcing Yottaa CDN – a new generation CDN service that actually speeds up the modern web.

February 13, 2012

Yottaa Launches Website Performance APIs For All!

Today is an exciting day at Yottaa. We’re announcing the launch of three – yep, three! – new APIs. These APIs provide developers and partners with access to our massive amounts of web performance data, and support integration of Yottaa with all kinds of web applications.

Every day, our "YoBots" (real browsers in the cloud) collect detailed performance metrics for over 70,000 websites, from locations all around the globe.  That means TONS of highly-valuable data on how websites perform. (It's literally hundreds of gigabytes per day.)  Since we are big supporters of open data and open applications, we came up with some new ways for developers easily and efficiently to access website performance data and to interact with Yottaa accounts.

January 23, 2012

Yottaa Optimizer Beta Request Status

Yottaa Optimizer Beta Update

Thank you again for your interest in the Yottaa Optimizer beta. We have a big list of site owners eager to get in and we've been working hard to get to them all. So if you haven't been granted access yet, hang in there! It won't be much longer. (And while you're waiting, don't forget you can still monitor your website performance and create benchmarks, for free, when you log in to your Yottaa Account.)

We have granted Optimize access to a list of users. If you log in to your Yottaa Account and see a gray "Optimize" link (next to the "Monitor" link) in your dashboard, that means you have access to Optimizer already. Click the Optimize link to start Optimizing your site in trial mode. In trial mode, you can interact with an optimized version of your site via a special URL, where your site may be more than twice as fast! You can also view how many requests  Yottaa reduces from your infrastructure and the ways in which Yottaa makes your site faster.

Fun Fact!

Did you know that Yottaa is now capturing over 375GB of Web performance data every day? That's a lot of data! It's data you can act on, and data we are using to make our services even better.

July 8, 2011

Yottaa Optimizer - Faster Website Speed For Everyone

Last week, we proudly announced Yottaa Optimizer, a web performance optimization (WPO)  product that automagically speeds up websites and web applications. No software, hardware or code change needed. It can double or triple your website performance with only a few clicks.

Web Performance Optimization (WPO) is what we set out to do from the day when Yottaa was started in 2009. Over the last 10 years, I have been through plenty of situations dealing with web performance challenges. My co-founder Bob Buffone started to tackle Ajax performance in 2005 and became a rock star in the performance world(hence his twitter handle @rockstarapps). Here are some of the posts from the past:

    • Performance Tune Ajax Applications: Bob was a big star at JavaOne, Ajax Experience and AjaxWorld for quite a few years giving this talk. I was mostly jealous of his stardom at the time.

    • An Eclipse Plugin for Website Optimization: Bob was busy but he surely found room in his spare time to write an eclipse plugin. It actually became popular until Bob lost his website domain name (another story to be told some other day).

As it turns out, web performance is a really hard problem. The challenges start from how to measure it, compare it and all the way to how to make it better. Giant websites have the financial resources and the technical know-how in figuring these stuff out. However, for most of the websites out there, the choices were very limited. If they do manage to find time and bandwidth to work on web performance, it is most likely a manual and labor intensive process.

We know there are better ways. Cloud computing and consumerization of IT are the two mega trends we set our foot upon to do something new and something different.

Starting from performance measurement and monitoring, we released Yottaa Insight in September 2010. We had the luxury of standing on the shoulder of giants by leveraging the great progress the web performance community made over the last 4-5 years, such as FireBug, YSlow, PageSpeed and WebPageTest, and taking a consumer web 2.0 approach to lower the threshold of usage. It has proven to be popular among thousands of websites(see "Yottaa Achieves Milestone with Over 30,000 Websites Being Monitored for Site Speed"). There is a long list of items on our road map. It will get only better and better.

Then it is web performance optimization, Yottaa Optimizer. Leveraging a global multi-cloud network, Yottaa Optimizer has scalability and failover built into its architecture. We designed it with the basic assumption that nodes and data centers can fail at any moment. As pointed out by Derrick Harris of GigaOM in " Yottaa Uses the Cloud to Boost Site Speed":

" Yottaa’s service highlights one of the big sweet spots for cloud computing..By writing smart software and leveraging cloud providers’ already-built infrastructure, companies such as Yottaa can keep their overhead down, which results a lower cost service for customers, too."

From a customer point of view, I doubt anyone can make web performance optimization simpler that Yottaa Optimizer (wait, our engineering team just said "wait until the next release") - It takes only a few clicks to double your site speed. Behind the scene, we apply the vast array of WPO best practices, YSlow and PageSpeed recommendations, and other cutting-edge techniques to achieve the goal of "auto-magical" website speed acceleration.

"Any sufficiently advanced technology is indistinguishable from magic."
- Arthur C. Clarke

I want to thank the various customers and partners who worked closely with us in the last six months. Yottaa Optimizer will not be here without you.

A big nod to our amazing team! Yottaa Optimizer is one of the most complex software engineering projects I have seen. Building a cloud application platform to work across 10+ cloud providers is an interesting challenge itself, and that is just the foundation for Yottaa Optimizer. Adding the long list of WPO techniques and best practices such as asynchronous JavaScript, image crush, CDN balancing, global load balancing, domain sharding, viewport and user agent targeting, and user experience design, it can quickly awe someone like me. It took an amazing team to build this!

Of course, this is still in the beginning. The web will be better, faster and smarter. We are blessed to be part of the community to help make it happen. Your feedback and comments are welcome below or at Yottaa Web Performance Forums.

May 4, 2011

New Yottaa Release - Deep Insight into Website Speed

At Yottaa, we've just released a new version of our product for website performance monitoring and web performance optimization. A lot of work went into this release. This releases focuses on providing unprecedented insight into website speed for registered users, who will see some significant changes(Unregistered users will not notice any difference).

March 16, 2011

New Feature: Private Benchmarks

Today we released to production the ability to make your benchmarks private. Adding privacy to benchmarks was a user request we received January 16th via UserVoice (Thanks Duncan).  The image below shows the user's benchmarks. Notice to the right of each benchmark the "[private | public]" label and the links "[make private | make public]"

January 24, 2011