Why Website Optimization is Important
to Your Bottom Line and User Experience

Your users expect your website to be fast. They are more likely to buy or explore your products and services when you meet their performance expectations. Faster websites have happier, more engaged and more numerous users, and generate more revenue than slower sites. Better web performance reduces your bounce rates and increases the number of pages viewed per visit. Additionally, site speed is a factor in Google’s ranking of your site in its search results.

With Yottaa Site Speed Optimizer You Will:

Increase Your Revenue & Profit

If you have a slow website, much of the time and money you spend getting people to visit it is being wasted. Yottaa Site Speed Optimizer, Yottaa's Website Performance Optimization service, will dramatically improve the user experience for your website visitors. With a faster website, you will see an increase in the number of lead forms filled or products in the shopping cart. For example, Amazon.com revealed that for every 100ms (just a tenth of a second) delay in page load time, they experienced a 1% drop in revenue! [source]

Improve Your Web Development Process

Optimizing websites for web performance by hand is very labor intensive, and developer hours are always a scarce resource. Manual optimization increases the complexity of your code, your Web development process, your workflow and your testing strategy. It introduces maintenance issues and it slows you down, reducing the productivity of your team. With the Yottaa Site Speed Optimizer service handling WPO, your Web development team will be free to focus on building killer features.

"Premature optimization is the root of all evil. "
- Donald Knuth, renowned computer scientist

" All manual optimization is premature optimization. "
- Chris Weekly, web performance guy

Lower Your Operational Costs

When you subscribe to Yottaa Site Speed Optimizer, you will see a sharp decrease in the number of requests to your web servers. Fewer requests means lower bandwidth usage and hardware costs for servers, CPU and memory, and power consumption. When Shopzilla.com, a popular eCommerce website, reduced average page load times from 7 seconds to 2 seconds, not only did their conversation rate increase, but they were able to retire 50% of their servers, which cut their OPEX and CAPEX budget. They even saved a significant amount of electricity. [source]

More Examples from Around the Web on Why Performance Matters

• Netflix reports that adding gzip on the server resulted in 13-25% faster web pages and helped them save 50% in traffic volume [source]
• Bing reports that a delay of 2 seconds results in a 4.3% drop in revenue per user [source]
• A PhoCusWright study of travel websites - found that 57% of online shoppers will wait three seconds or less before abandoning the site" [source]