Personalized pages can create a better visitor experience, but can also delay engagement because dynamic content requires lookups and significant data processing. Yottaa accelerates personalized engagements by breaking dynamic content into fragments and delivering high-priority elements instantly, accelerating Time to Start Render, a key metric used to identify a page's initial user engagement.
Visitors context switch every second, so when dynamic content slows rendering it breaks concentration and risks abandonment. InstantON™ ensures that visitor flow is uninterrupted, presenting content as the visitor is prepared to consume it.
Optimizing landing pages to decrease bounce rate is important, but maximizing the visitor experience across your site is critical to engendering loyalty and ensuring repeat business. InstantON™ allows you to create policies for optimizing the flow on every page, to maximize the conversion potential of every transaction.