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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

The Yottaa Ecommerce Blog

Last updated on December 22nd, 2015

 

Performance Metrics 101 ThumbnailYottaa’s global network of real browsers tests and monitors hundreds of thousands of web sites and mobile apps. A couple weeks ago, we took a sample of 14,000 recently-tested sites (spanning a broad range of brands, industry sectors, and traffic ranks), and carried out some statistical analysis of the metrics related to the user experience, site performance and content complexity. Among other things, we wanted to explore how fast websites load, how rich they are in content, and the relationship between content and user experience. The results are illustrated below.

[Infographic] Performance Metrics 101: Know Your Website Front to Back

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Facts and Stats To Tweet:

  1. The average webpage has 59 assets (images, CSS files, 3rd party plugins, etc.)
    �Tweet�
  2. A 1-second page load delay drops your conversion rate by 7% �Tweet�
  3. 90% of a webpage’s load time happens on front-end execution �Tweet�
  4. The average webpage size is 1.1MB �Tweet�
  5. Typical back-end performance (time to last byte) for a website is only 0.8s! �Tweet�



 

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