Yottaa named a "2016 Digital Power Player" by Website Magazine

Website Magazine selected companies to its 2016 Digital Power Player list based on their ability to “help accelerate the success of their users through product innovation, client education, reliable service, and easy-to-use features that help Web professionals create, power, optimize, and analyze their digital presence.”

Yottaa was selected as a Digital Power Player in the “Performance” category in this year’s listing. In an article about the 2016 Digital Power Players, Amberly Dressler, Managing Editor of Website Magazine, states that performance is a critical success factor for online businesses as it is “one of the foundations of Web success, how a company’s digital properties perform on a technical level (e.g. availability, speed) is vital to a company’s reputation, the likeliness of conversions and repeat business and even high search rankings.”

Read More at Mobile Strategies 360

The Yottaa Blog

Every week, I learn something new or am reminded of something I should think about more. Sometimes these learnings come from independent implementers and other times they come from our competitors. They are all valuable to me and whenever I find something especially valuable, I’d like to share it with you as well.


The first article comes from Joshua Bixby of Strangeloop. He was able to attend the WebPerfDays event in London a couple weeks ago and apparantly there was a board of unanswered questions in the form of PostIts that he went ahead and answered. I think a few of these are especially interesting and worth the read.

Why Does Google Analytics Load So Slowly?

GAquestion halfThe first one in the list was a question about why Google Analytics loads so slowly. It’s amazing how many folks are still using the older synchronous code for loading GA even though, as Joshua points out, a switch to the asynchronous method is so easy and results in a fantastic gain in performance.

Is “Time To First Byte” Accurate?

I also liked #15 asking about studies of how good Time To First Byte is as an approximation for true server time. His answer pointed to two interesting blog posts that answer the question which I hadn’t seen before. First there is this one from WebSiteOptimization.com then another one from Patrick Meenan. Both are great reads to get an overview of the topic.

Where Does Optimization Start?

The other one that really resonated with me was #24: How do you start optimizing your website? Joshua’s take on this one was to measure, iterate, then measure again. I agree, except I would tweak it to use either WebSiteTest.com or the combined Monitor & Optimize services at Yottaa. This significantly compresses the time required for the process because its a matter of just a few clicks to measure, iterate, and measure again, rather than days of manual steps. Its really amazing to see how much time you will save. For more about the Monitor and Optimization services here at Yottaa, check out:

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