01/12/2016

Yottaa named a "2016 Digital Power Player" by Website Magazine

Website Magazine selected companies to its 2016 Digital Power Player list based on their ability to “help accelerate the success of their users through product innovation, client education, reliable service, and easy-to-use features that help Web professionals create, power, optimize, and analyze their digital presence.”

Yottaa was selected as a Digital Power Player in the “Performance” category in this year’s listing. In an article about the 2016 Digital Power Players, Amberly Dressler, Managing Editor of Website Magazine, states that performance is a critical success factor for online businesses as it is “one of the foundations of Web success, how a company’s digital properties perform on a technical level (e.g. availability, speed) is vital to a company’s reputation, the likeliness of conversions and repeat business and even high search rankings.”

Read More at Mobile Strategies 360

The Yottaa Blog

“Customer experience” (CX) has become a convenient catch-all for businesses navigating our current mobile and digital age. Not that it’s a new concept; the ever-convenient Ngram viewer shows its use has risen in lockstep with the rise of eCommerce and mass Internet use. (I’d venture a guess that after 2008, the last year available, it […]

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One of the most rewarding aspects of working at Yottaa is to see first-hand the tremendously positive impact our technology has to further the ambitions and goals of our hard working customers. Moosejaw, “The Most Fun Retailer on the Planet”, is one of my favorite examples. We sat down to interview Chief Executive Officer, Eion Comerford, […]

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Batman is a superhero without super powers. He is a regular man who uses guile, gadgets, and deductive reasoning (plus lots of money) to fight crime in the decaying metropolis of Gotham. The villains he fights are “regular” humans as well, albeit ones dedicated to doing the city harm, seeking a profit at the populace’s […]

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More so than in almost any other industry, if you’re doing business on the web you must move fast. Businesses are forced to constantly, quickly, and dramatically evolve their operations in response to trends and market forces. Some recent examples: – Online retailers are reckoning with the continued dominance of Amazon, which uses advanced personalization, […]

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Introducing the CXi’s next evolution. Last year we experimented with a new way of measuring user experience. The “CXi”, as we called it, combined a few different objective, measurable aspects of performance and, with some weighting, rolled them into a single number. We gave it a test drive by measuring the top 64 eCommerce companies […]

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It’s a new year and time to look back at the year that was in cyberattacks. Perhaps the biggest story of the year is a non-story: the fact that we’re still talking about the same types of breaches we have for a few years now. This proves that prevention measures are not yet sufficient and […]

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More companies are relying on the convenience of content delivery networks (CDNs) to facilitate the delivery of content more seamlessly to website visitors around the world. But setting up and configuring a CDN comes with its own share of potential mishaps if companies don’t fully understand how to properly set up and configure a CDN […]

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With the upcoming sunset of the SHA-1 cryptographic hash function, there has been some concern about cutting off users from access to the benefits of the web. It should be noted that the number of internet users who will be affected is an exceedingly small number – despite assertions like the following from Cloudflare CEO […]

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According to Computerworld, Marketing-IT alignment is no. 4 on the list of top technology disruptors to keep on your radar in 2016. At Yottaa, we’ve done more than keep an eye on this emerging trend. It is a frequent topic on our blog and every day we help customers leverage technology and marketing-IT alignment strategy to drive business-changing […]

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It is one of the most common questions that I receive from customers, “How do we know whether search bot traffic is valid or not?” Great question!

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