03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

The Yottaa Blog

Lines snaked around the block early on Black Friday as shoppers braved the cold weather at malls around the country. Doorbuster deals abounded, and anxious, turkey-stuffed consumers started filling their carts on Thursday evening, making the long weekend a record-breaking success for both web-based and brick-and-mortar retailers. According to Adobe Digital Insights, record online sales […]

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Consumers spent $4.45 billion during Thanksgiving and Black Friday in 2015. Online sales are up 13 percent so far this year, with a widening gap between digital property and department store revenues. At the same time, 2016 market forecasts are broadly optimistic. Among the reasons that digital channels are doing better is that brands have […]

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Last week’s Mobile Shopping Summit was a thought provoking boutique conference that focused on the present and future of mobile commerce. Set in Palm Springs, many of the topics discussed, such as the migration to “mobile only”, sounded more like fast-shaping realities rather than the mirages that they once were. There were several themes that […]

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Fall is in the air and that can mean only thing for the eCommerce industry: we all come together for one of the biggest online retailing conferences of the year. Every fall retailers make the pilgrimage to the Shop.org Digital Summit to learn about the latest digital shopping trends and technologies to improve their ecommerce […]

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What we can do, probably should not do, and would not dare do, is guided increasingly not by marketing studies and metadata, but by the customer’s comfort level with how deeply we penetrate into their online activities and preferences. As marketing tactics and tools continue to evolve in the second half of the decade, the […]

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The greatest benefit to consumers on the mobile web – and the biggest source of complaints – is the personalized experience that website owners provide by understanding the context of the consumer. Website operators, managers and online retailers struggle with this fundamental dilemma – customers want a personalized experience, they want it fast, but they […]

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Optimizing a Web site is like conducting an orchestra. A digital commerce site may have dozens of different components, each playing a different part – but when they all work together, it’s a beautiful thing. Older Web apps were like chamber music, a small number of components working together in harmony. A quartet needs no […]

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You’ve just completed a webperf project and your site is blisteringly fast. When you review Google Analytics, just like the rules of thumb suggest, you see your web traffic increase – awesome! But the euphoria is quickly followed by the disappointment when you see an increase in bounce rate as well. What’s going on?

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People expect a lot from their Web experiences these days, with two seemingly conflicting demands – a faster and more efficient end user experience with no delays whatsoever, and more features and functions within the context of the Web app itself. Conventional wisdom used to hold, and still does to some extent, that faster performance […]

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Network administrators beware – a newly identified attack vector could cause you to DDoS yourself. Researchers in China have alerted the CDN industry to new ways to levy a forwarding loop attack.  In their whitepaper posted to internetsociety.org a team of 8 researchers from Canada and China have identified new mechanisms to exploit a long-standing vulnerability […]

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