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2017 ECommerce Leaders Survey


eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

Website Performance

Coming out of the holidays, conversion rates on mobile devices are still trailing conversion rates on desktop. Slow mobile page load times are the biggest culprit. As a result, many retailers are looking for new ways to make their mobile websites faster, and Google AMP is one approach. Google AMP sets guidelines for building faster mobile […]

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The Tuck Rule won't save Super Bowl advertiser websites that take too long to load

Here in Boston, the Yottaa team can’t wait for the Super Bowl this weekend. Will Tom Brady defeat Father Time for yet another Super Bowl win? Will we get to see GOAT face again? You can be sure the Patriots are practicing their 2 minute drill for the big game. But have Super Bowl advertisers […]

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