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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

Page Speed

Coming out of the holidays, conversion rates on mobile devices are still trailing conversion rates on desktop. Slow mobile page load times are the biggest culprit. As a result, many retailers are looking for new ways to make their mobile websites faster, and Google AMP is one approach. Google AMP sets guidelines for building faster mobile […]

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The Tuck Rule won't save Super Bowl advertiser websites that take too long to load

Here in Boston, the Yottaa team can’t wait for the Super Bowl this weekend. Will Tom Brady defeat Father Time for yet another Super Bowl win? Will we get to see GOAT face again? You can be sure the Patriots are practicing their 2 minute drill for the big game. But have Super Bowl advertisers […]

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Last updated on January 9th, 2018Making your eCommerce website fast should be a no-brainer. Deciding how isn’t as easy. One place to start is by using free tools like Google’s PageSpeed Module, more commonly referred to as Mod_PageSpeed. I was recently asked whether Mod_PageSpeed might be “good enough” to make an eCommerce site load faster. Here […]

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Last updated on November 20th, 2017Research Interviews with 125 Retail Executives Provide Insight Into the State of eCommerce Site Performance & Innovation Waltham, MA—November 16, 2017—Yottaa, Inc., the leading cloud platform for accelerating eCommerce, today announced the publication of a new research report titled, “2017 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The objective […]

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Last updated on November 20th, 2017Waltham, MA—October 5, 2017—Yottaa, Inc., the leading SaaS platform for accelerating eCommerce, today announced that Shop LC (formerly Liquidation Channel), a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home décor, and lifestyle product categories, has selected the Yottaa platform to deliver and optimize content for its desktop and […]

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Apparel shoppers want a fast website experience

Last updated on November 20th, 2017Apparel eCommerce shoppers expect fast websites.  Which is why 4 of the top 10 fastest retail websites are fashion and apparel retailers.  But recent changes in online shopping behavior will make it harder to deliver that fast website experience.  That’s a key finding from the 2017 Fashion Shopping Focus Report released this […]

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Last updated on October 11th, 2017This week’s blog uses a Yottaa customer story to address a common question regarding web design and website speed. Which is better – a rich customer experience, or a leaner website that loads faster?   This is the question eBags posed. And the path they chose brought in 10% more […]

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Last updated on November 20th, 2017Waltham, MA—September 19, 2017—Yottaa, the leading cloud platform for accelerating eCommerce, today announced it has won a 2017 Technology of the Year Award from MassTLC. The Yottaa eCommerce Acceleration Platform was selected as the winner in the “Innovative Technology of the Year: Sales and Marketing” category in this year’s MassTLC […]

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Last updated on November 20th, 2017According to Fit for Commerce’s annual eCommerce report titled “From Idea to Doorstep”, succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, process, and technology innovations that must all work seamlessly together. Online retailers face a myriad of choices — from developing the right strategy to […]

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Last updated on October 3rd, 2017Building a great experience for both desktop and mobile presents an interesting problem. Mobile shoppers tend to have shorter attention spans, and thus need a faster experience relative to desktop shoppers. Yet building a fast site is more challenging on mobile, given the wide variation in network connection, processing power, […]

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