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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

Mobile

Coming out of the holidays, conversion rates on mobile devices are still trailing conversion rates on desktop. Slow mobile page load times are the biggest culprit. As a result, many retailers are looking for new ways to make their mobile websites faster, and Google AMP is one approach. Google AMP sets guidelines for building faster mobile […]

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Last updated on November 20th, 2017According to Fit for Commerce’s annual eCommerce report titled “From Idea to Doorstep”, succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, process, and technology innovations that must all work seamlessly together. Online retailers face a myriad of choices — from developing the right strategy to […]

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Last updated on October 3rd, 2017How well are online retailers meeting customer expectations?  Retail Systems Research (RSR) aimed to find out.  This week RSR published their study “eCommerce Performance: What Works, What Doesn’t, and What’s Next?” which evaluates eighty major retail websites on performance (speed) and the quality of their shopper experience.    What did […]

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Last updated on October 3rd, 2017Every new eCommerce report seems required to offer their own forecast on the pending death of brick and mortar stores. So I was surprised by the recent Accenture 2017 Consumer Survey (short registration required) about Generation Z buying behavior. Accenture found that these shoppers actually likes purchasing in stores. In […]

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Last updated on March 7th, 2017As online commerce continues to expand and define the future of retail, some brands are still making one of two serious yet avoidable strategic design errors. Either they cobble together an abbreviated mobile version of their desktop site that leaves mobile users wanting more, or they expect that Responsive Web […]

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Last updated on February 1st, 2016More so than in almost any other industry, if you’re doing business on the web you must move fast. Businesses are forced to constantly, quickly, and dramatically evolve their operations in response to trends and market forces. Some recent examples: – Online retailers are reckoning with the continued dominance of […]

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Last updated on December 10th, 2015 Mobile marketing is currently in a golden era, with smartphone ownership and app usage sharply on the rise. If you have yet to shift your eCommerce strategy to a mobile-based approach, the following impressive statistics regarding the future of mobile may convince you to rethink your game plan:

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Last updated on December 21st, 2015 Today’s world is an increasingly mobile one, with 1.2 billion people accessing the web from smart phones and tablet computers on a regular basis. If your company’s mobile efforts are lacking, the end result could be losing a step on your competitors. If your boss or colleague, whether its the CEO, […]

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Last updated on December 4th, 2015 From Mobile to Management Adaptive Web Design works because it delivers the only the necessary elements to a mobile device by detecting the user’s context and responding accordingly. As such, it is not only a superior mobile technology, but its approach also translates into the type of strategy that […]

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Last updated on December 24th, 2015 This week Yottaa welcomed Adrian Mendoza, co-founder of Apptient, to present a webinar called “Monetizing Mobile: How to Optimize Mobile Engagement and Conversions”.  Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and […]

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