03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

Mobile

As online commerce continues to expand and define the future of retail, some brands are still making one of two serious yet avoidable strategic design errors. Either they cobble together an abbreviated mobile version of their desktop site that leaves mobile users wanting more, or they expect that Responsive Web Design (RWD) will solve all […]

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More so than in almost any other industry, if you’re doing business on the web you must move fast. Businesses are forced to constantly, quickly, and dramatically evolve their operations in response to trends and market forces. Some recent examples: – Online retailers are reckoning with the continued dominance of Amazon, which uses advanced personalization, […]

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Mobile marketing is currently in a golden era, with smartphone ownership and app usage sharply on the rise. If you have yet to shift your eCommerce strategy to a mobile-based approach, the following impressive statistics regarding the future of mobile may convince you to rethink your game plan:

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Today’s world is an increasingly mobile one, with 1.2 billion people accessing the web from smart phones and tablet computers on a regular basis. If your company’s mobile efforts are lacking, the end result could be losing a step on your competitors. If your boss or colleague, whether its the CEO, CFO, CMO, or other leader, is […]

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From Mobile to Management Adaptive Web Design works because it delivers the only the necessary elements to a mobile device by detecting the user’s context and responding accordingly. As such, it is not only a superior mobile technology, but its approach also translates into the type of strategy that makes companies work better overall. In […]

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This week Yottaa welcomed Adrian Mendoza, co-founder of Apptient, to present a webinar called “Monetizing Mobile: How to Optimize Mobile Engagement and Conversions”.  Adrian and Ari Weil, VP of Products at Yottaa, discuss the current state of mobile, the challenges site owners face in presenting an engaging experience, and tactics to overcome those challenges.  A […]

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The Fear Uncertainty and Doubt train has left the station.

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On April 21st Google is expanding its SEO algorithms to place higher ranks to sites deemed “Mobile-Friendly” for users originating from mobile or tablet devices. The update is in response to increasing traffic growth (about half of all search traffic) from mobile devices. Some have argued this change will have a bigger impact than other […]

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In 2014, mobile commerce spending grew an impressive 47% making mobile the fastest growing retail channel, by a long shot. This rapid growth has C-level eCommerce executives closely following the latest mobile trends, looking for any strategic advantage.

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Last week, ESPN, The Worldwide Leader in Sports, debuted a redesigned and re-engineered website. The new web application is the first major update for ESPN.com since 2009 and constitutes a fully-responsive site design.

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