03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

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Application Optimization

One of the biggest conflicts in managing eCommerce sites is balancing performance versus the strong content and capabilities needed for optimal shopper engagement. A minimalist design approach is often used to power fast eCommerce sites, but the resulting slimmed-down site often falls short of experiences customers demand and expect. To help improve performance, many online […]

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  Digital sales over mobile platforms accounted for a greater share of business during the kickoff of the 2016 holiday season. Mobile shoppers contributed to Cyber Monday sales with a 34 percent year-over-year increase. Black Friday posted more than $1 billion in mobile revenue. This is positive and exciting news for eCommerce professionals. However, for […]

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Lines snaked around the block early on Black Friday as shoppers braved the cold weather at malls around the country. Doorbuster deals abounded, and anxious, turkey-stuffed consumers started filling their carts on Thursday evening, making the long weekend a record-breaking success for both web-based and brick-and-mortar retailers. According to Adobe Digital Insights, record online sales […]

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Consumers spent $4.45 billion during Thanksgiving and Black Friday in 2015. Online sales are up 13 percent so far this year, with a widening gap between digital property and department store revenues. At the same time, 2016 market forecasts are broadly optimistic. Among the reasons that digital channels are doing better is that brands have […]

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Last week’s Mobile Shopping Summit was a thought provoking boutique conference that focused on the present and future of mobile commerce. Set in Palm Springs, many of the topics discussed, such as the migration to “mobile only”, sounded more like fast-shaping realities rather than the mirages that they once were. There were several themes that […]

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What we can do, probably should not do, and would not dare do, is guided increasingly not by marketing studies and metadata, but by the customer’s comfort level with how deeply we penetrate into their online activities and preferences. As marketing tactics and tools continue to evolve in the second half of the decade, the […]

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The greatest benefit to consumers on the mobile web – and the biggest source of complaints – is the personalized experience that website owners provide by understanding the context of the consumer. Website operators, managers and online retailers struggle with this fundamental dilemma – customers want a personalized experience, they want it fast, but they […]

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Optimizing a Web site is like conducting an orchestra. A digital commerce site may have dozens of different components, each playing a different part – but when they all work together, it’s a beautiful thing. Older Web apps were like chamber music, a small number of components working together in harmony. A quartet needs no […]

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People expect a lot from their Web experiences these days, with two seemingly conflicting demands – a faster and more efficient end user experience with no delays whatsoever, and more features and functions within the context of the Web app itself. Conventional wisdom used to hold, and still does to some extent, that faster performance […]

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According to those “in the know” in internet technology, there are two primary mechanisms to accelerate today’s dynamic, Internet-facing applications: network optimization and front-end optimization (FEO). In fact, these are the only separate categories listed in Gartner’s Technology Insight for Content Delivery Networks (aside from edge caching, which is the base feature of a CDN). While […]

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