Yottaa's Site Optimization & Web Performance Blog

3 Essential Traits of Retailers with Great End-User Experience

Oct 15, 2014 6:31:00 PM

Posted by Alex Pinto

All online retailers strive to provide a great experience for both online and mobile users. Not all do.  In fact, within the Internet Retailer 500, a list of the largest U.S. online retailers in terms of annual revenue, the average desktop page load time on a cable or Fios connection is a whopping 8.6 seconds.  That’s leagues away from the general web benchmark of 2.0 seconds, a page load time that begets great user experiences.

While some of these 500 retailers are successful in spite of poor performing applications, others are role models for any online business that is seeking to get ahead by providing a great end user experience.  In order to find out what makes these top apps tick, we compared the top quintile of the 500 (in terms of page load time) with the rest of the bunch, across a broad series of metrics.

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Topics: ecommerce, site performance and optimization, retail, e-retail, conversion, ecommerce conversion, conversion rate ooptimization

Customer Success: How Distinctive Apparel Was Able to Improve Online Customer Experience

Oct 8, 2014 4:12:00 PM

Posted by Brendan MacArthur

Improve Online Customer ExperienceAccording to Forrester, U.S. consumer on spending e-retail will increase 62% by 2016. That’s good news for retailers, but it also signals growing competition to improve online customer experience in an already crowded space.


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Topics: Web Performance Optimization, ecommerce, Conversion Optimization

Zombies are Creating Slow Website Performance: The Scary Truth About Widgets [Infographic]

Oct 3, 2014 8:00:00 AM

Posted by Bob Buffone

With visions of holiday campaigns and jolly green dollar signs dancing in their heads, many marketers overlook the most important part of a successful online holiday campaign: Web performance. It's where speed and user experience come together.

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Topics: Web Security, Web Performance Optimization, Website Reliability, ecommerce, Conversion Optimization, webperf, social media, conversion, ecommerce conversion, social media widgets, widgets, website performance, third-party widgets

Pure Romance Optimizes for the Mobile End User

Sep 30, 2014 3:49:27 PM

Posted by Jonathan Summey

Using Yottaa software, Pure Romance, the world's largest in-home party company specializing in relationship-enhancing products, has seen a 44 percent decrease in page load time on its mobile site. (Read the full case study) Sounds great, but why does improved load time really matter for a company like Pure Romance?

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Topics: ecommerce, Mobile, user engagement, mobile performance optimization, mobile commerce, user experience, conversion, customer experience

Customer-First: Business Technology Strategy is an Enterprise Imperative

Sep 26, 2014 9:00:00 AM

Posted by Ari Weil

I recently attended a Forrester Research event called "Avoiding the Top Three Customer Experience Risks". As a Product Owner and Marketer, this talk was perfectly positioned for me and for Yottaa's target market: Enterprise Line of Business and IT leaders.

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Topics: Web Performance Optimization, ecommerce, Mobile, user engagement, retail, user experience, e-retail, customer experience

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 17, 2014 8:00:00 AM

Posted by Ari Weil


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Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Don't Let Social Media Kill Your Site: 4 Tips to Increase Site Speed and Conversions

Sep 15, 2014 6:30:00 AM

Posted by Ari Weil

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.

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Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets

3 Optimization Tips for Mobile eCommerce Sites

Sep 9, 2014 8:30:00 AM

Posted by Ari Weil

Redirect process slows page load and turns away customers

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Topics: ecommerce, Mobile, mobile shopping,, rwd, mobile commerce, responsive web design, mcommerce, responsive, mobile site

Facebook's Summer of Downtime Continues: Why Marketers Should Worry

Sep 5, 2014 12:21:00 PM

Posted by Jonathan Summey


On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in MayJune, and August.

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Topics: ecommerce, Mobile, Marketing, webperf, user experience, social media, twitter, ecommerce conversion, facebook, social media widgets, website performance

Why Responsive Design Must Factor In User Experience

Sep 5, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-designResponsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.

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Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel

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