Yottaa's Site Optimization & Web Performance Blog

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 16, 2014 8:00:00 AM

Posted by Ari Weil


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Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Don't Let Social Media Kill Your Site: 4 Tips to Increase Site Speed and Conversions

Sep 15, 2014 6:30:00 AM

Posted by Ari Weil

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.

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Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets

3 Optimization Tips for Mobile eCommerce Sites

Sep 9, 2014 8:30:00 AM

Posted by Ari Weil

Redirect process slows page load and turns away customers

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Topics: ecommerce, Mobile, mobile shopping,, rwd, mobile commerce, responsive web design, mcommerce, responsive, mobile site

Facebook's Summer of Downtime Continues: Why Marketers Should Worry

Sep 5, 2014 12:21:00 PM

Posted by Jonathan Summey


On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in MayJune, and August.

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Topics: ecommerce, Mobile, Marketing, webperf, user experience, social media, twitter, ecommerce conversion, facebook, social media widgets, website performance

Why Responsive Design Must Factor In User Experience

Sep 5, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-designResponsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.

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Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel

Stretch Your eCommerce Marketing Dollars By Optimizing User Engagement

Sep 3, 2014 2:04:29 PM

Posted by Coach Wei

blog-stock-stretch-dollarNo question about it, eCommerce is on the rise. So it’s no surprise that retailers have allocated more money to eCommerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”

My recommendation: Focus on user engagement.

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Topics: ecommerce, E-Commerce, Conversion Optimization, Engagement, Marketing, E-commerce conversion,, site performance and optimization

Only 1 in 5 Retailers Are Ready for the Amazon Fire Phone

Jul 18, 2014 2:40:00 PM

Posted by Ari Weil

blog-amazon-fire-bezosWhat do Gymboree, PetSmart and Spanx.com all have in common? They are three of only a handful of top e-retailers fully optimized to display mobile sites on the new Amazon Fire phone.  As the first of Amazon’s Fire phones start shipping on July 25, it’s still unclear how many consumers will turn to the Fire as their go-to mobile device.

But one thing is for certain: Many of the top online retailers (besides Amazon) are not prepared for it. In fact, only one out of every five e-retailers with a mobile (m.) site is optimized to display properly on the Fire phone’s screen.

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Topics: ecommerce, web performance, Mobile, mobile shopping,, mobile performance optimization, mobile commerce, amazon fire, m-commerce, amazon fire phone, smartphone, mcommerce, fire phone, amazon

Why e-retailers should get Fire-phone-friendly, if they aren't already (and they most likely aren't)

Jul 11, 2014 11:30:00 AM

Posted by Ari Weil

amazon-fire-0725-500x600pxWalgreens, Sears and Costco are three of the biggest names in e-retail, but they are an example of the many retailers not optimized for Amazon's new Fire phone.

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Topics: ecommerce, web performance, Mobile, mobile performance optimization, mobile commerce, amazon fire, amazon fire phone, mcommerce, amazon, application performance

5 Ways to Decrease Bounce Rate Right Now

Feb 11, 2014 10:58:00 AM

Posted by Bryn Adler

xemenia_and_jacob_660_peBounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond the first page of your site. Essentially, it’s the visitors who didn’t give you much of a chance to begin with.

More than just a nuisance, bounce rate is an unfortunately accurate reflection of a visitor’s perception of quality. If your site doesn’t capture his or her attention immediately, and with the right content, you’ve lost a prospect, presumably for good. A startling 42% of bounced visitors will never return to your site, many opting instead to visit (and purchase from) a competitor’s site.

So what can you do in that short time between click and bounce to convince a visitor otherwise? This is where marketers struggle, because you can have great content, colors, and A/B testing, but even with those the question becomes how can you optimize further when, in fact, the bounce often happens before the visitor interacts with these elements? Luckily, the answer lies in performance optimization: making your site faster, eliminating errors and rendering according to context. By improving performance, you have a better chance of meeting (or exceeding) user expectations and creating an engaging, lasting experience. Here, we outline five new ways you can accomplish this.

1. Cut page load times to under three seconds

For a website that takes more than three seconds to load, 40% of visitors will abandon the site and 80% of those visitors won’t return. In addition to this, 74% of mobile visitors will abandon a mobile site that takes longer than five seconds to load. Page speed isn’t the only factor, but it is a significant one. Getting your website to load under three seconds means capitalizing on those visitors and drastically improving bounce rate. The two main ways to do this are to implement a CDN (such as Yottaa, Amazon CloudFront, Edgecast, etc.) and employ front-end optimizations, such as minification, concatenation, image compression, and other techniques. To get started with these optimizations, check out the second half of this blog post, where we walk you through some of the easier first steps to improve performance.

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Topics: ecommerce, Conversion Optimization, Marketing, site performance and optimization

Yottaa Customers See 41.5% Increase in Revenue This Shopping Season

Jan 15, 2014 1:06:00 PM

Posted by Bryn Adler

Black Friday and Cyber Monday continue to be two of the biggest shopping days during the holiday season, with visitors coming from smartphones, tablets and desktops chasing down deals and looking for quick, easy purchases. The mobile revolution has created a challenge for businesses, as mobile users behave differently, access your site differently, and shop differently. Not to mention the growing number of tablet users, who have yet to be fully addressed. These growth areas have given companies a wide set of potential customers.  

Here's what we found this year: businesses with the ability to engage these shoppers are the ones who see the biggest financial results. Seems straightforward, right? But many businesses are missing out by not properly optimizing their eCommerce sites. Optimizing for faster mobile and web performance, minimizing site disruptions (including those that lead to costly downtime), and employing just-in-time content directly improves user engagement and, subsequently, the bottom line, something Yottaa customers saw this year.

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Topics: ecommerce, yottaa, Engagement, company news

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