Yottaa's Site Optimization & Web Performance Blog

5 Ways to Decrease Bounce Rate Right Now

Feb 11, 2014 10:58:00 AM

Posted by Bryn Adler

xemenia_and_jacob_660_peBounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond the first page of your site. Essentially, it’s the visitors who didn’t give you much of a chance to begin with.

More than just a nuisance, bounce rate is an unfortunately accurate reflection of a visitor’s perception of quality. If your site doesn’t capture his or her attention immediately, and with the right content, you’ve lost a prospect, presumably for good. A startling 42% of bounced visitors will never return to your site, many opting instead to visit (and purchase from) a competitor’s site.

So what can you do in that short time between click and bounce to convince a visitor otherwise? This is where marketers struggle, because you can have great content, colors, and A/B testing, but even with those the question becomes how can you optimize further when, in fact, the bounce often happens before the visitor interacts with these elements? Luckily, the answer lies in performance optimization: making your site faster, eliminating errors and rendering according to context. By improving performance, you have a better chance of meeting (or exceeding) user expectations and creating an engaging, lasting experience. Here, we outline five new ways you can accomplish this.

1. Cut page load times to under three seconds

For a website that takes more than three seconds to load, 40% of visitors will abandon the site and 80% of those visitors won’t return. In addition to this, 74% of mobile visitors will abandon a mobile site that takes longer than five seconds to load. Page speed isn’t the only factor, but it is a significant one. Getting your website to load under three seconds means capitalizing on those visitors and drastically improving bounce rate. The two main ways to do this are to implement a CDN (such as Yottaa, Amazon CloudFront, Edgecast, etc.) and employ front-end optimizations, such as minification, concatenation, image compression, and other techniques. To get started with these optimizations, check out the second half of this blog post, where we walk you through some of the easier first steps to improve performance.

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Topics: ecommerce, Conversion Optimization, Marketing, site performance and optimization

Yottaa Customers See 41.5% Increase in Revenue This Shopping Season

Jan 15, 2014 1:06:00 PM

Posted by Bryn Adler

Black Friday and Cyber Monday continue to be two of the biggest shopping days during the holiday season, with visitors coming from smartphones, tablets and desktops chasing down deals and looking for quick, easy purchases. The mobile revolution has created a challenge for businesses, as mobile users behave differently, access your site differently, and shop differently. Not to mention the growing number of tablet users, who have yet to be fully addressed. These growth areas have given companies a wide set of potential customers.  

Here's what we found this year: businesses with the ability to engage these shoppers are the ones who see the biggest financial results. Seems straightforward, right? But many businesses are missing out by not properly optimizing their eCommerce sites. Optimizing for faster mobile and web performance, minimizing site disruptions (including those that lead to costly downtime), and employing just-in-time content directly improves user engagement and, subsequently, the bottom line, something Yottaa customers saw this year.

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Topics: ecommerce, yottaa, Engagement, company news

5 Key Holiday Shopping Trends for 2013

Dec 20, 2013 2:54:00 PM

Posted by Bryn Adler

Plus Your Copy of Our Free Holiday Findings Report

Looking for that perfect gift for the eCommerce someone in your life? What's better than the gift of solid holiday shopping metrics? Given the shortened shopping calendar and a boom in the sheer number of ways a consumer can now shop, 2013 is proving to be an interesting, if not redefining, holiday season. 

So here at Yottaa, we crunched the numbers, and have highlighted a few of the key findings and trends for the 2013 shopping season, plus some insights into how businesses can improve in years to come. 

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Topics: ecommerce, Conversion Optimization, site performance and optimization

Marketing & Web Performance 101: How Site Speed Impacts Your Metrics

Dec 18, 2013 3:08:00 PM

Posted by Bryn Adler

Plus 5 Tactics to Easily Improve Performance

Traditionally, web performance has been IT's game. Site content, landing page optimization, SEO; these all live in the marketer’s domain. But what is becoming clearer with time is that the two worlds can no longer exist separately. Site speed has a direct, measurable impact on conversion rate, revenue, and user engagement.


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Topics: ecommerce, Conversion Optimization, Marketing, site performance and optimization

Key User Engagement Metrics and Why You Should Care [Infographic]

Dec 11, 2013 11:23:00 AM

Posted by Bryn Adler

Inbound marketing. User experience design. Paid advertising. Gamification. Big data utilization. Social media monitoring. Video, slideshow and interactive content.

What do these have in common? They’re all tactics we employ to improve user engagement.

The web today offers unprecedented opportunities to engage users and grow your online business. In this online world, user engagement is the key to success. Often, this takes months of research, testing, surveying, design and implementation to get to launch. The possibilities seem endless, and often the project ends with a highly complex set of designs and content.

It also often ends with a heavy site, unorganized code, and a starting point for countless layers and additions of more, more, more. There is an increasingly complex set of challenges driven by the explosion of devices, platforms, networks, browsers, rich media, social integration and thirdparty tags.

All of that, and you’re still sacrificing user engagement.

Why? Because user engagement isn’t just about the quality and quantity of content on your site – it’s often much more about how a user experiences and interacts with your site.

At Yottaa, we’re all about measuring and improving user engagement. We base ours on a set of key metrics that shed light into how a visitor is using your site and the business benefits you’ll see.

Click here for the full size version!

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Topics: ecommerce, user engagement, Marketing, site performance and optimization

Spend a Few Seconds in Someone Else’s Shoes: Why Website Optimization Translates Into More Sales

Dec 1, 2013 9:41:00 PM

Posted by Ari Weil

As we take stock from Black Friday and look to Cyber Monday, it’s worth noting that shoe shopping is visually very similar to buying a car. Most footwear websites let you look at the goods from every imaginable angle before you take a test drive.


According to Time Magazine, the average man owns about 12 pairs of shoes. A new study by the Diamond insurance company claims that the average woman owns 19 pairs of shoes but really only wears 7. And if you’re pop star Celine Dion, you own 3,000 pairs!


Next time you’re in a crowded place, spend some time staring at people’s feet. Sneakers are a dynamic way to express our personalities. We thought it would be fun to track down some of the funkiest styles and compare the customer experience on seven popular eCommerce sites.


Using our recently released Benchmark Tool, we analyzed the past 30 days of page views for the colorful assortment of shoes pictured above. Your company can use this tool by setting up a free Yottaa account, giving you an ongoing status report on the performance of your eCommerce site compared to your competition.



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Topics: ecommerce, site performance and optimization

Yottaa Brings Energy (Literally) To Miva Merchant Conference

Feb 6, 2013 11:53:00 AM

Posted by Alex Pinto

2013 03 14 1708Last week members of the Yottaa Team traveled to America's Finest City (San Diego, of course) for our partner Miva Merchant's annual user conference. Miva has an awesome eCommerce platform and we've been working closely with the Miva team and their users for months, so it was great to finally have the opportunity to meet with the whole community! 

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Topics: Web Performance Optimization, ecommerce, yottaa, web performance, miva merchant, company news

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