Yottaa's Site Optimization & Web Performance Blog

Pure Romance Optimizes for the Mobile End User

Sep 30, 2014 3:49:27 PM

Posted by Jonathan Summey

Using Yottaa software, Pure Romance, the world's largest in-home party company specializing in relationship-enhancing products, has seen a 44 percent decrease in page load time on its mobile site. (Read the full case study) Sounds great, but why does improved load time really matter for a company like Pure Romance?

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Topics: ecommerce, Mobile, user engagement, mobile performance optimization, mobile commerce, user experience, conversion, customer experience

Customer-First: Business Technology Strategy is an Enterprise Imperative

Sep 26, 2014 9:00:00 AM

Posted by Ari Weil

I recently attended a Forrester Research event called "Avoiding the Top Three Customer Experience Risks" (you can view their webinar here).  As a Product Owner and Marketer, this talk was perfectly positioned for me and for Yottaa's target market: Enterprise Line of Business and IT leaders.

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Topics: Web Performance Optimization, ecommerce, Mobile, user engagement, retail, user experience, e-retail, customer experience

Don’t Let Responsive Web Design Cut Into Customer Satisfaction

Sep 17, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-web-design

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Topics: ecommerce, web performance, user engagement, mobile shopping,, rwd, mutli-channel, UX, m-commerce, user experience, omni-channel, responsive web design, mcommerce, responsive, omnichannel, amazon, mobile site

Don't Let Social Media Kill Your Site: 4 Tips to Increase Site Speed and Conversions

Sep 15, 2014 6:30:00 AM

Posted by Ari Weil

When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.

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Topics: Web Performance Optimization, ecommerce, web performance, Conversion Optimization, site performance and optimization, mobile performance optimization, social media, conversion, twitter, ecommerce conversion, facebook, site response time, social media widgets, third-party widgets

3 Optimization Tips for Mobile eCommerce Sites

Sep 9, 2014 8:30:00 AM

Posted by Ari Weil

Redirect process slows page load and turns away customers

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Topics: ecommerce, Mobile, mobile shopping,, rwd, mobile commerce, responsive web design, mcommerce, responsive, mobile site

Facebook's Summer of Downtime Continues: Why Marketers Should Worry

Sep 5, 2014 12:21:00 PM

Posted by Jonathan Summey

facebook-down-reason-tweet2

On September 3, Facebook users reported the social network went down on web and mobile in the U.S. as well as the United Kingdom, Germany, Thailand, Portugal, and other parts of the world at around 12:40pm PST. Facebook has had an uncharacteristically problematic summer with major outages in MayJune, and August.

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Topics: ecommerce, Mobile, Marketing, webperf, user experience, social media, twitter, ecommerce conversion, facebook, social media widgets, website performance

Why Responsive Design Must Factor In User Experience

Sep 5, 2014 8:00:00 AM

Posted by Ari Weil

blog-responsive-designResponsive design is often touted as a magic bullet for seamlessly translating the retail experience across desktop, tablet, and smartphones. With responsive design, companies need only build one site for every consumer device. But, unfortunately, responsive design isn’t necessarily a quick fix for retailers that want to go multichannel.


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Topics: Web Performance Optimization, ecommerce, web performance, Mobile, user engagement, E-Commerce, mobile shopping,, rwd, mutli-channel, retail, UX, mobile performance optimization, mobile commerce, webperf, user experience, e-retail, omni-channel, responsive web design, responsive, omnichannel

Stretch Your eCommerce Marketing Dollars By Optimizing User Engagement

Sep 3, 2014 2:04:29 PM

Posted by Coach Wei

blog-stock-stretch-dollarNo question about it, eCommerce is on the rise. So it’s no surprise that retailers have allocated more money to eCommerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”



My recommendation: Focus on user engagement.

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Topics: ecommerce, E-Commerce, Conversion Optimization, Engagement, Marketing, E-commerce conversion,, site performance and optimization

Only 1 in 5 Retailers Are Ready for the Amazon Fire Phone

Jul 18, 2014 2:40:00 PM

Posted by Ari Weil

blog-amazon-fire-bezosWhat do Gymboree, PetSmart and Spanx.com all have in common? They are three of only a handful of top e-retailers fully optimized to display mobile sites on the new Amazon Fire phone.  As the first of Amazon’s Fire phones start shipping on July 25, it’s still unclear how many consumers will turn to the Fire as their go-to mobile device.

But one thing is for certain: Many of the top online retailers (besides Amazon) are not prepared for it. In fact, only one out of every five e-retailers with a mobile (m.) site is optimized to display properly on the Fire phone’s screen.



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Topics: ecommerce, web performance, Mobile, mobile shopping,, mobile performance optimization, mobile commerce, amazon fire, m-commerce, amazon fire phone, smartphone, mcommerce, fire phone, amazon

Why e-retailers should get Fire-phone-friendly, if they aren't already (and they most likely aren't)

Jul 11, 2014 11:30:00 AM

Posted by Ari Weil

amazon-fire-0725-500x600pxWalgreens, Sears and Costco are three of the biggest names in e-retail, but they are an example of the many retailers not optimized for Amazon's new Fire phone.

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Topics: ecommerce, web performance, Mobile, mobile performance optimization, mobile commerce, amazon fire, amazon fire phone, mcommerce, amazon, application performance

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