03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

Month: January 2015

Let’s face it: most websites were not built with a rigorous base of UX study and methodology.  Most websites are a product of guesswork (I think users will like this), subjective decision making (I like this) and a function of time and resources.  Just like we all know we should go to the gym, we […]

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The following is adapted from our eBook, “Hacking Value Delivery: The CIO and the Age of the Customer.” Get your free copy here!

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Imagine – Your corporate marketing department spent $8 million dollars and a year’s worth of preparation to create the viral ad during 2015 Super Bowl.

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Earlier this month, Internet Retailer reported that top retailers in Q4 missed growth expectations by a significant margin. While analysts put the Q4 YoY growth for top retailers at 14-15%, the group included in the index grew only 9%. The article concluded that lackluster mobile experiences were a primary reason. While online traffic is quickly […]

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Yottaa’s webinar NextGen CDNs is tomorrow!

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For more than a decade, companies have relied on content delivery networks to efficiently and effectively deliver content to end users. However, the web looks a lot different today. Modern users are mobile-first and demand dynamic, personalized content across any context. It begs the question: are traditional content delivery networks up to the task? Or, […]

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Boston, MA — January 26, 2015 — Yottaa, the leading cloud platform for optimizing User Experience on web and mobile applications, today announced that it will host a webinar on Thursday, January 29, 2015 at 2 p.m. (ET) entitled “NexGen CDNs.”

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A quick search engine query for “conversion rate optimization” yields a lot of results (more than 3.6 million on Google). Certainly, there is no shortage of blogs, infographics and guides offering to help to boost conversion rates. So, with this wealth of information, is there a proven formula to reach the conversion promised land? The […]

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