03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

Month: November 2014

One of the keys to having a successful eCommerce experience has to do with ease of use. Smartphones, tablets and other types of mobile devices have dramatically increased an overall requirement for speed and efficiency in today’s modern age. Simply put: if your user doesn’t immediately get what they want from your site, they’re going […]

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Since the early days of the web, companies have continuously searched for efficient and reliable means to deliver content to end users. For years, the content delivery network (CDN) was the prevailing technology to do so. Today, however, web applications make unprecedented demands on browsers, delivery systems and devices. It’s clear that legacy content delivery […]

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Marketers have come to realize that¬†mobile is quite possibly the closest thing to a true 1-to-1 marketing vehicle to interact with their audience. Businesses have thus shifted their focus to keep up with today’s users; time spent on the mobile web now beats desktop browsing, while mobile advertising revenues have eclipsed print media. If a […]

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In the world of eCommerce, the importance of optimizing for mobile end users cannot be overstated. If you’re not optimizing your mobile end user experience, you’re potentially leaving a huge amount of money on the table. Making sure that you’re creating the best possible environment for all types of people to browse, review and purchase […]

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It’s that time of year again! Online retailers are gearing up for what is expected to be a record setting holiday season. Special focus is being given to mobile in 2014, with more users adopting smartphones and tablets as tools essential for shopping online. Many e-retailers leverage responsive design to cater to mobile users. Responsive […]

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In the world of eCommerce, one of the most important elements that you’ll always need to watch out for is conversion rate. To boil the idea down to its simplest concept, it describes the act of taking a simple user to your website and converting them into a customer.

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DoubleClick’s major outage last week had implications beyond shutting down a revenue stream for online media applications. It also impacted the performance of some major media outlets, and even brought some down entirely.

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