03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

Month: February 2014

The BRIT Awards Choose Yottaa for Scalability and Reliability for the Second Year

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We don’t have forever, baby daylight’s wasting

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Google Analytics has grown to become a powerful web analytics tool for traffic measurement, audience segmentation, e-commerce tracking and mobile analytics.  There are many situations that you may want to provide someone “read-only” access to your Google Analytics data, such as collaborating with vendors, partners, consultants, etc.  Here is  a step-by-step guide: 1. Log into […]

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Bounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond […]

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This is a guest post by David Rosenfeld. David is an analyst at Infinite Conversions, a conversion rate optimization agency focusing on real-world financial metrics impacting websites. He has experience as a lawyer and in funds management. He can be contacted at david.rosenfeld@infiniteconversions.com or you can give his site a visit at www.infiniteconversions.com.

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With all Google has done in the past few years around site speed and SEO, it’s no secret now that marketers need to be concerned with improving performance – to stay golden in the eyes of Google, and, more importantly, to meet user expectations. But an optimization project can seem like a steep hill to […]

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Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall…right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you’ve reached the point of diminishing returns from a marketing conversion perspective. Read on for five […]

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