03/01/2016

Benchmark Your Web and Mobile User Experience

Yottaa's CEXi is a compound index that quantifies the desktop and mobile user experience of a web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their web applications for a modern, cross-device user.

The Customer Experience Index focuses on three aspects of web performance: speed, parity of experience (across devices), and how well a site is optimized in relation to its complexity.

Click the button to get your organization's CEXi calculated and see where you stand in comparison to your competitors.

Get your CEXi score

Month: January 2014

This year, we did a lot of things. But the most important is that we discovered that the key to improving online business is user engagement. Sound a little nebulous? Marketers have been trying to nail down the definition of “user engagement” for what seems like ages, but the real truth is that delivering a […]

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The data used in this post was sourced from Yottaa’s Speed of the eCommerce Web Report, a comprehensive report on sites in the Internet Retailer 500 list.   Hosting provider is a crucial component of any web business.  Aside from the fact that hosting service carries the weight of being a single point of failure […]

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Black Friday and Cyber Monday continue to be two of the biggest shopping days during the holiday season, with visitors coming from smartphones, tablets and desktops chasing down deals and looking for quick, easy purchases. The mobile revolution has created a challenge for businesses, as mobile users behave differently, access your site differently, and shop differently. […]

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When building and optimizing websites, sometimes the zeal for things like faster load times and shiny new features causes developers and engineers to lose sight of underlying goals – namely increasing conversions and revenue. While certain levels of both performance and pizzazz are necessary for a successful online business, at Yottaa we often observe a […]

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Growing business sees boosts in site engagement and mobile interactions after partnering with Yottaa

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Black Friday and Cyber Monday 2013 saw record online retail sales supported by strong growth in mobile use by consumers. At Yottaa, we studied online shopping during 2012 and 2013 thanksgiving holidays, and looked for key trends and correlations in the data. Read the full report (direct download) to get details on the latest trends. A […]

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As online marketers look at goals for 2014, they are likely staring down numbers for improving conversions, traffic, engagement and user satisfaction. Whatever the exact terms of the goals, we know they are all after one thing: making their websites more profitable.  To do so they’ll be reexamining everything from broad strategies for content development, […]

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