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11/16/2017

2017 ECommerce Leaders Survey

SITE PERFORMANCE AND INNOVATION TRENDS

eCommerce leaders face a “tug of war” when it comes to web performance. On one hand, they are facing competitive pressure to stay innovative, build new features, and provide rich and engaging online shopper experiences.

To do so, they must deploy 3rd party technologies, which have been proven to significantly slow page load times. On the other hand, they are also being told to speed up their websites or shoppers will leave in droves resulting in lost revenue.

This report examines the current state of eCommerce web performance with direct feedback from 125 eCommerce Leaders.

Click the button below to download the full report.

Download 2017 Ecommerce Leaders Survey

Month: December 2013

Last updated on December 22nd, 2015 This year we put together a performance report on the Internet Retailer 500 list, a list of the 500 biggest U.S. eCommerce firms ranked by annual revenue.  We wanted to learn more about the end user experience of these sites, and gather a set of data rich enough to […]

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Last updated on December 22nd, 20152013 was a big year for web performance (we’re looking at you, healthcare.gov) and a big year for us here at Yottaa. Between investigating problematic JavaScript, examining the eCommerce industry’s speed struggles, and diving head-first into improving user engagement, we’ve compiled a hearty list of resources. Here’s a look at […]

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Last updated on December 22nd, 2015 Plus Your Copy of Our Free Holiday Findings Report Looking for that perfect gift for the eCommerce someone in your life? What’s better than the gift of solid holiday shopping metrics? Given the shortened shopping calendar and a boom in the sheer number of ways a consumer can now […]

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Last updated on December 22nd, 2015 Traditionally, web performance has been IT’s game. Site content, landing page optimization, SEO; these all live in the marketer’s domain. But what is becoming clearer with time is that the two worlds can no longer exist separately. Site speed has a direct, measurable impact on conversion rate, revenue, and […]

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Last updated on December 22nd, 2015 The market for content delivery networks (CDNs) has grown outward in the last decade to encompass more flexible – and cheaper – offerings.  That means many sites that couldn’t afford a CDN a few years ago are now dipping their toes in.  But with a democratized market also come mistakes.  Without […]

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Last updated on December 22nd, 2015 Professional athletes are often thought of as money machines, but their combined salaries pale in comparison to licensed sports team t-shirt sales. The National Sporting Goods Association recently determined that sports logo apparel in the United States is at least an $8 billion industry annually. According to CNN Money, […]

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Last updated on December 22nd, 2015 Inbound marketing. User experience design. Paid advertising. Gamification. Big data utilization. Social media monitoring. Video, slideshow and interactive content. What do these have in common? They’re all tactics we employ to improve user engagement. Improving Application User Engagement The web today offers unprecedented opportunities to engage users and grow […]

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Last updated on December 14th, 2015eCommerce site realizes significant improvement in key user engagement metrics

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Last updated on December 22nd, 2015 Here’s what we know: the web today is weighed down with various tools aimed at engaging users on-site. A great experience requires high-resolution images, video, graphics, and fonts. And now, there’s an increase in social sharing, marketing tracking, and third party items, and an abundance of JavaScript with sophisticated […]

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Last updated on December 22nd, 2015We’re excited to share the news that Yottaa has been named a silver winner in the Enterprise Service of the Year category in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts.

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